Hiring branding agencies allows clients to have an established brand positioning, connection with strategic partnerships, access to specialized insights in brand perception, and ongoing support for brand maintenance.
Specialized Sector Agency (B2B Marketing)
Headquarters
Irvine, CA
Founded
1994
Company Size
28
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.
Specialized Sector Agency (Food Marketing)
Headquarters
Rochester, New York
Founded
2019
Company Size
1
A creative agency headquartered in Rochester, NY, specializing logo design and branding, website design, and digital marketing.
Headquarters
Franklin, Tennessee
Founded
2006
Company Size
12
Our branding agency is dedicated to digging deep to build brands by identifying connection points that deliver value to people and the world. This commitment allows us to push the boundaries of creativity and content for both established and growing companies. At Nice Branding Agency, every project that we touch is fueled by deep insight and analysis, to help us achieve your overall goals, and ultimately, to provide your audience with a customized, fresh user experience to connect with your brand.Headquartered in Franklin, Tennessee, with over 18 years of experience, our branding agency offers a variety of branding and marketing services to organizations throughout the country that are uniquely tailored to transform businesses.By combining our extensive background and insight in branding, user experience, graphic design, web design and development, and strategic marketing, our dedicated team will be an undeniable asset to your business. Our deep understanding all aspects of branding and marketing exclusively equips us to excel in the endeavor of making an impact for your business.
Headquarters
New York, NY
Founded
2005
Company Size
25
Motto® is a strategic brand transformation partner helping the world's most innovative companies advance into their next era.We guide leadership teams through times of growth and transition to brand new innovations and create big Ideas Worth Rallying Around®— the signature idea that sits at the heart of your business and makes it famous.Our work drives the strategy for how you do things—by aligning leaders to vision and purpose, creating plans to evolve, and helping teams make the bold moves necessary to meet the future.Since 2005, we’ve collaborated with the brightest minds in the world to solve the toughest strategic challenges. Clients:VirginGoogleMicrosoftMinnesota VikingsHershey’sBrooklyn BreweryNFLTwentieth Century FoxAndelaGoodnotesBandanaServiceTitanOur unique advisory approach helps your vision, brand, and culture work together so your company thrives.
Headquarters
London, London
Founded
2007
Company Size
43
We're a branding agency for people trying to achieve the improbable. Industry leaders, start ups, anyone with the conviction to challenge the status quo. Anyone who believes branding has the power to change organisations, change industries, change perceptions, and change behaviours.We call them Changemakers.
Headquarters
Scottsdale, AZ
Founded
2014
Company Size
7
AtticSalt is a disruptive branding studio for visionaries, challengers, and changemakers.
We craft seasoned identities that help our partners challenge industry norms, tell epic stories, and spark meaningful change. We are devoted disciples of behavioral science and serial specialists in the disciplines required to develop successful brands.
BRAND STRATEGY _Brand Positioning _Brand Platforms _Brand Architecture _Customer Journey
BRAND LANGUAGE _Naming _Brand Story _Voice & Tone _Copy & Messaging
IDENTITY DESIGN Logo Systems Visual Identity Systems Custom Fonts Illustration
LAUNCH & BEYOND Web Experience Design User Interface Design Packaging & Print Motion & Animation
Headquarters
Austin, Texas
Founded
2010
Company Size
16
It's time you had an unfair advantage.You’re grinding hard to grow your brand. We’re here to help you put a dent in the universe.We’re a precision-tuned engine with the horsepower to propel your brand to a breakthrough. We take strategy, distill it into an anthem, and then set it on fire to create brands that spark long-lasting results and lifelong fanatics.
Headquarters
Los Angeles, California
Founded
2006
Company Size
8
Ludlow Kingsley is a branding agency and graphic design studio in Los Angeles. Over the past 15 years, we've collaborated with forward-thinking entrepreneurs and global companies to build meaningful, lasting brands. Our harmonious team is configured to strategically position, design, and deliver extraordinary work to clients in the D2C, lifestyle, and health & wellness markets. Feathers in our cap include naming & branding Parachute, rebranding Groundwork Coffee, naming & branding Ovation Hollywood, and so much more!
Branding is the marketing component that involves molding and influencing consumer’s perception of a company, product or service using features such as visual identity, core values, and messaging. It is about giving a personality for the product or service and creating emotional connection.
First, it is necessary to define the core elements that will shape a company’s, product’s or service’s branding. This means deciding on who is the target audience, what are the value propositions of the brand, and the brand pillars.
Next, the core elements must be translated into visuals. The logos, typography, color palettes, and overall design must all be thought of and developed in a way that reflects the brand
strategy.
Another component of branding includes the messaging and the voice. This encompasses the creation of brand stories, taglines, and tone-of-voice. The idea is that there is consistency of identity in all channels of communication.
This element involves organizing sub-brands and products in a smart and intentional manner. This means deciding whether the company will have a “house of brands"—whith every product having its own identity—or it will be a “branded house”—where every product is marketed according to one main brand identity.
This is the part where the identity created for the brand comes to life. This will be done by developing product launches strategies, events, and interactive experiences that resonate with the brand’s core values.
The goal of branding is to develop personality for a company, product, or service. Besides selling, the idea is to build brand perception and loyalty that sustains long-term. One of the challenges is that this is built over time, cultivating identification, emotional connection, and trust. Another caveat is that these features are less tangible to measure—unlike sales figures.
The branding must be uniform no matter the channel in which it is exhibited. This means that the visuals and messaging need to be well-thought and consistent so it transmits the same idea through websites, social media platforms, packaging, printed materials, and physical stores. Even so, some adaptation is needed. Brands need to adjust to different consumer segments on diverse channels, without losing the brand essence.
Nuanced adaptation is also needed when the brand travels across regions and countries. It is necessary to be able to tailor the brand for the local market while keeping a cohesive and unified brand that can be identified anywhere, even with slight changes. As for the market relevance, brands have to adapt to new trends & shifts. For example, in recent years sustainability has been a pressing issue, so brands need to constantly evolve and keep up to remain relevant.
With the rapid speed of social media, consumers expect feedback in real time. They require authentic engagement and brands must be able to answer swiftly—either to feedback or crises. Not only that, but consumers have been more and more demanding brand transparency and access to its ethical, sourcing, and corporate social responsibility standards.
One advantage of hiring a branding specific agency is that they are experts at developing the brand “DNA” and creating strategic foundations. This means that they will know how to clarify positioning and how to create guidelines that will determine all touchpoints. Another benefit that comes from having sector-specific knowledge is fostering a holistic brand architecture. These agencies are able to deal with diverse brand portfolios, sub-brands, and co-branding without harming the core brand identity.
There are also benefits that come from having established industry relationships & networks. These agencies have media & creative partners like photographers, production studios, and media outlets that allow them to deliver high quality brand campaigns. Not only that, but they provide influencer & collaboration opportunities as well. Branding specific agencies are able to put brands in touch with the best fitting influencers or cultural moments, which enhances visibility and credibility.
Clients hiring branding specific agencies can leverage from specialized insights. These agencies excel in tracking brand perception, loyalty, and awareness metrics. These are metrics that are not so straightforward to get and that will provide long-term benefit for the brand. In addition, there is also the scalable creativity. Their experience allows them to adapt branding swiftly across diverse channels which amplifies assets’ values.
Finally, branding-focused agencies have proven frameworks and provide ongoing support. On one hand, clients will benefit from accessing established processes like launch guidelines or discovery workshops that guarantee timely delivery and seamless collaboration. On the other hand, they also benefit from brand refreshes, iterative testing, and consistent brand guardianship that sustain brand identity over time.