Hospitality marketing focuses on attracting, engaging, and retaining guests for hotels, resorts, and venues through leisure, business, and group segments.
Specialized Sector Agency (Hospitality Marketing)
Headquarters
Newburyport, Massachusetts
Founded
2004
Company Size
18
O’Rourke is a digital marketing agency specializing in the hospitality industry. We primarily work with independent hotels that are self managed as well as hotel management companies that have branded and independent properties in their portfolio. Our expertise ranges from organic search marketing, conversational marketing, paid search advertising, and paid social advertising.
Specialized Sector Agency (Hospitality-Restaurant Marketing)
Headquarters
New York, NY
Founded
2009
Company Size
25
Gourmet Marketing is an award-winning agency made up of creative and analytical minds from all over the globe. Our team takes on each day with a steadfastness to engage, educate, and inspire.We bring the unconventional to the table each day to build, reinvent, and revolutionize our worldwide clients' storylines.
Specialized Sector Agency (Hospitality Marketing)
Headquarters
New York, New York
Founded
2011
Company Size
50
We are a boutique, interdisciplinary digital agency that works with hospitality brands to fulfill their unique potential in the digital space. Located in the heart of Soho in New York City, our team of experts balance the most striking design, the best content, and the most effective performance. Our approach starts with the foundation of a strong brand narrative that will inspire customers from the discovery of the brand, all the way through brand advocacy. We communicate this narrative through an interconnected digital system of branding, social, content, and website. This approach to brand narrative makes the difference at key points of conversion, enriches the on-property experience, and pushes engagement after guests have left. Our expertise in this industry has us well-aware of the rising competition in travel. The strengths that differentiate us from other agencies are what will differentiate your brand from the competition, setting you apart in an increasingly saturated market.
Specialized Sector Agency (Hospitality Marketing)
Headquarters
Charleston, South Carolina
Founded
2008
Company Size
20
Q4Launch is a hospitality marketing company centered in Charleston, South Carolina. We are the trusted partner for independent businesses in the lodging industry.Our marketing process focuses on converting online visitors to guests. We work with:- Bed and Breakfasts- Inns- Boutique Hotels- Resorts- Vacation Rental Companies- CampgroundsOur formula for success is proven, but we don't stop there! We continue to mine the data to be sure we are producing the best results. Our destination marketing services include:- Future Proof® web design- Hospitality email marketing- Search engine optimization- Social media management- Pay-per-click advertising- Content creation and CopywritingAll designed to generate sales leads and deliver a solid return on investment for our customers.We're an energetic team with a passion for travel, the hospitality industry, and having fun at work. We're with you every step of the way. Your marketing goals are our goals, and your business will be in good hands.
Specialized Sector Agency (Hospitality Marketing)
Headquarters
Monterey, CA
Founded
1984
Company Size
17
Turn bytes into business with the HMA Marketing Platform, built expressly for hoteliers. Our fully integrated CRM solution empowers micro-targeted email campaigns that reach the right people with the right message at the right time. It all starts with eSuite, our customized cloud-based portal, which is at the heart of our solution. That’s where you manage your campaigns, track your results and better understand the story your data is telling. From one intuitive dashboard, you can see the big picture then drill down into all the important details.Whether you need help deciphering your data, developing your strategy or simply want to bounce ideas off a creative marketing pro, our team is always just a phone call or email away. We’re ready to collaborate with you to drive marketing momentum, maintain consistency of effort and deliver real results.With nearly four decades partnering with hospitality management companies, boutique hotels and independent properties, we know how to harness the power of customer data to drive unprecedented revenue and increase guest loyalty. And we love what we do.This is HMA:• Data intelligence to understand the story your data is telling• Email marketing to manage customer relationships• Guest communications to personalize your customer experience• Creative development to build your brand and guest loyalty• Strategy and support to collaborate on great ideas and deliver resultsTogether, let’s create something amazing.
Headquarters
Chippendale, New South Wales
Founded
2013
Company Size
13
We create the cut-through your business needs.We’re small enough to be flexible and personal. We’re big enough to be resourceful and cost effective.We work collaboratively and very closely with our clients and will become part of your team to make the most of our partnership.
Headquarters
Fanwood, New Jersey
Founded
2011
Company Size
4
HOSPITALITY MARKETING is a family-owned, Full Service Boutique Marketing Agency launched in Staten Island and has added another location in Fanwood, NJ. We work with small to medium-sized local businesses throughout the boroughs of New York and New Jersey. Our expert knowledge, passion for the industry and tenacious work ethic has driven excellent results for hundreds of clients.A boutique agency like ours brings Access, Innovation, Intimacy, Passion and the "Biggest Bang for your Buck." Our flexibility, efficiency, and responsiveness allow us to shift and change priorities when needed. With direct access to the owner, you can trust that your business will be represented in the highest regard. Unlike bigger agencies with huge overhead, our boutique agency understands and is concerned with your bottom line. Heck, we're concerned with our own bottom line as well.As Small Business Owners, we feel it is important to become part of the community we serve. Brian currently serves on the Board of Directors for The CSI Alumni Association and is an active member of the Cranford Chamber of Commerce. In 2017, Jayme and Brian joined the committee for Fannywood Day (September 17th, 2017) an event held in their new hometown of Fanwood, NJ. In 2019, Brian became the chairman of the Fannywood Day event (September 15, 2019).EXPERT SERVICES OFFERED:PRINT (SMALL & LARGE FORMAT PRODUCTS) - SOCIAL MEDIA - WEB DESIGN - MARKETING & BUSINESS CONSULTING - BRANDING & DESIGN - EDDM & DIRECT MAIL SERVICES
Specialized Sector Agency (Hospitality Marketing)
Headquarters
Atlanta, Georgia
Founded
2020
Company Size
38
Lotus Marketing is an award-winning, full-service marketing agency that supports enterprise hotel companies, hotel management companies, and individual hotels. Unlike typical agencies, we are hoteliers with decades of hotel marketing leadership and firsthand hotel experience. Certified as a Women-Owned Business by WBENC, Lotus Marketing supports over 40 hotel brands globally, in various countries. We also offer services in English, Spanish and French.Hotels aren’t just a business vertical we work on – hotels are all we do. Our understanding for the hotel ecosystem is vast, including comprehensive experience in hotel openings, brand conversions, and renovations. We offer an extensive array of support services including strategic marketing support, tactical execution, social media, positioning, digital marketing, creative and media. Devoted to helping people and companies flourish, our team members are people who exude our six core values of purpose, integrity, nurture, savvy, hospitality, and gratitude.
Headquarters
Irvine, California
Founded
2011
Company Size
4
At Social Hospitality, we offer digital marketing services tailored to you. We work with passionate people and businesses to create engaging content and build dynamic social media presences. While many agencies offer out-of-the-box solutions, we craft customized programs for each individual client. We know your social and digital strategy must integrate with ongoing sales and marketing initiatives, and we’re here to help bring everything into alignment. We create and execute marketing strategies that delivers measurable results based on your brand’s specific needs. Your success is our #1 priority and we are committed to establishing a committed partnership with your team.
Hospitality marketing involves working to attract, engage, and retain guests by means of promoting hotels, resorts, event venues, and experience in leisure, business and group segments.
The sector encompasses services such as brand development, website optimization, digital advertising, OTA (Online Travel Agency) strategies, social media engagement, loyalty program promotion, group and corporate sales enablement, reputation management, and seasonal campaigns.
This component involves strategies to fill rooms, drive direct bookings, and differentiate from competitors on OTAs and metasearch platforms.
This sub-sector encompasses the development of targeted campaigns to guarantee conferences, weddings, and group reservations through event organizers and corporate buyers.
This element of hospitality marketing focuses on crafting personalized storytelling, exclusive offers, and influencer collaborations to attract high-value guests.
Vacation Rental & Alternative Lodging involves delivering campaigns targeted to independent property owners and platforms such as Airbnb and Vrbo.
This component is about advertising on-site amenities to increase ancillary revenue and improve guest experience.
One of the main challenges of working with Hospitality Marketing are the complex guest journeys. On one hand, there is the research loyalty loop—clients travelling are constantly comparing many options through review sites, OTAs, and brand websites before making any reservation, and need to be cherished after-stay to continue generating visits. On the other hand, there are multichannel touchpoints—in order to be successful, strategies must be able to merge email, paid search, display ads, social media, and offline channels to be front of mind.
Agencies working with hospitality marketing also face seasonality and fluctuations. First, there are peak and shoulder seasons—marketing campaigns need to prepare budgets and messaging to optimize occupancy during busy months and foster demand in slower periods. Second, marketers need to be agile for last-minute reservations—peaks in mobile and short-lead bookings demand rapid offers and dynamic pricing tactics.
Another challenge of providing hospitality marketing services is the distribution channel balance, hotels need to assess the exposure of OTAs against the bigger margin of direct bookings, which demands a cautious incentive system and brand loyalty spurs. Not only that but there is also the pricing transparency difficulty—guests require price consistency across channels, which is a challenge for creating promotions and flash discounts.
Marketers working with hospitality marketing must also be aware of reputation and review management. On one hand, there is the impact of user reviews—TripAdvisor, Google, and OTA ratings abruptly impact booking decisions, making timely answers and issue resolution essential. On the other hand, brand perception is another point of attention. Bad feedback or PR scandals may spread quickly, which requires proactive tracking and crisis communication readiness.
Working with a hospitality-focused marketing agency provides the benefit of having professionals that master direct booking strategies. These marketers know how to maximize conversion funnels, leverage metasearch, and construct loyalty programs to diminish OTA reliance.
They also excel in revenue management integration, knowing how to adjust marketing campaigns with agile pricing and investor tactics to safeguard earning power. In addition, specialists have the know-how of experience-centric storytelling—skilled marketers develop narratives that display singular property attributes and connect emotionally with target consumers.
Clients hiring a hospitality-specialized agency will leverage travel media and influence accesses. These teams have strong relationships with travel writers, bloggers, and social creators that maximize reach and exposure across platforms. They also have established connections with destination marketing organizations, airlines, and local attractions that enable co-marketing opportunities.
Another benefit specialized agencies provide are the hospitality-centric analytics. They monitor specific KPIs such as booking pace, average daily rate (ADR), revenue per available room (RevPAR), and guest lifetime value, which is often overlooked by generalist agencies. In addition, hospitality-focused teams deliver hyper-target campaigns—segmentation tactics that tackle leisure travelers, business guests, and event planners differently to maximize relevance and performance. Finally, specialized professionals offer faster execution and iteration, having established playbooks for property launches, seasonal pushes, and loyalty promotions.