Crypto marketing encompasses building trust, awareness, and community engagement for block-chain based products like tokens, NFTs, DeFi platforms, and wallets.
Specialized Sector Agency (NFT-Crypto Marketing)
Headquarters
Wroclaw
Founded
2017
Company Size
35
► ICODA is a Digital Agency ◄We focus on all of the aspects for the innovative promotion of your crypto project. The team of professionals who accompany your business at all stages: cryptocurrency/blockchain web platform development, promotion, listing on exchanges and many, many more. Our experience allows us to claim that your project will get high-professional comprehensive assistance and advancement.We have been working on the crypto industry market since 2017 and have already participated in the launch of 50+ international projects.
Specialized Sector Agency (Crypto Marketing)
Headquarters
Sofia, Sofia
Founded
2018
Company Size
6
Cryptoken Media is a full-service marketing agency specialized in the delivery of marketing and advertising services to crypto, blockchain, and fintech companies. We partner with more than 10,000 business entities, which allows us to deliver even the most complex work for our clients. Let's get straight to the point with the goal of making you more money.
Specialized Sector Agency (Crypto Marketing)
Helping businesses move from web2 to web3.
Specialized Sector Agency (Crypto Marketing)
Headquarters
Bucharest
Founded
2020
Company Size
5
The Crypto Marketing Agency
Specialized Sector Agency (Crypto Marketing)
Crypto Marketing Agency is the leading cryptocurrency marketing and advertising company that promotes Defi and blockchain-driven projects. We work with simple cryptocurrency token projects and complicated Defi projects that are looking to get more eyes on their projects.
CRYPTORSY is a Web3 marketing studio, that makes you always bullish 🤑Being an industry leader Cryptorsy offers a full-stack approach with a range of services: from igniting communities to crafting effective marketing strategies, from launching traffic systems with a bang to meticulously packaging every facet of your web3 project and many more bangers.Simply saying, our key target is to make every Web3 project working with us a viral Rockstar!🚀 Our superpower is authenticity, engagement, and performance-based approachWe go into each project as a dedicated marketing back office - which means that we not only do our job awesomely, but we also advise you on how to achieve the goals faster and more cost-effective.If you're ready to rise to the top of the Web3 industry — Jump in the shuttle 👇
Specialized Sector Service Agency (Crypto PR)
Headquarters
Tel Aviv, Tel Aviv District
Founded
2013
Company Size
35
MarketAcross is a leading PR and marketing media group for blockchain solutions and companies.We work with and represent dozens of high profile blockchain ventures, comprising a wealth of blockchain/crypto knowledge. We offer complete end-to-end content marketing & PR solutions for blockchain projects. We have worked with numerous startups and leading businesses, on boosting their online visibility, reach and demand through publicity, strategic consulting and a results driven approach.
The sector of Crypto Marketing involves creating awareness, credibility, user acquisition, and community engagement for products and services that are blockchain-based, such as spanning tokens, DeFi platforms, wallets, exchanges, NFT projects, and Layer 1 or 2 infrastructure.
More specifically, it encompasses services like token launches, whitelist and airdrop campaigns, Discord and X (Twitter) community growth, influencer partnerships, thought-leadership content, explainer videos, exchange listing promotion, and Web3-native growth strategies like staking or referral incentives.
This component involves narrative design, narrative design, tokenomics education, regulatory-compliant communication, roadmap visualization, and pre-sale momentum creation.
This subsector of crypto encompasses services such as drop campaigns, artist collaborations, collector targeting, marketplace partnerships, and storytelling tailored to not only culture but also utility.
The DeFi Platform Growth subsector encompasses building TVL growth loops, protocol incentive strategies, liquidity pool awareness, and dApp usage onboarding flows.
Exchange & Wallet promotion is about creating trust-building campaigns around security, UI walkthroughs, affiliate activations, KYC compliance education, and fiat on-ramp visibility
This component involves producing community playbooks for governance engagement, snapshot participation, content co-creation, and token-aligned identity building.
One of the main challenges of working with crypto marketing is “explaining the why”. The crypto industry frequently demands multi-step onboarding (e.g., wallets, bridging, staking), requiring straightforward and jargon-free education messaging. In addition, education content is also needed to fight skepticism—scams, volatility, and misinformation demands that marketers need to constantly tackle user trust and technical literacy barriers.
Another issue that professionals must be aware of when working with crypto marketing is the ever-shifting legal landscape. Marketing agencies need to steer through SEC scrutiny, FINRA and CFTC stances, and state-level restrictions—particularly regarding securities and advertising claims. In that sense, influence risk exposure is also a challenge, remunerated promotion of tokens is heavily overseen, and FTC disclosures and objective framing are essential.
Marketing agencies working in the crypto industry must also deal with market sentiment swings. This means that token prices, news cycles, and memetic trends are able to quickly pivot campaigns, demanding creative, PR, and community teams that are always on. Not only that, but there is also the matter of drop & hype culture—early-stage buzz and snapshot timing are crucial. If it is too early, marketers risk losing steam, and if it is too late, they risk missing the wave.
One advantage of working with specialized marketing agencies in the crypto industry is that they leverage tokenomics and roadmap fluency. These teams are able to translate whitepapers and GitHub commits into persuasive, understandable narratives tailored not only for investors but also for users.
They also deliver regulatory-aware copywriting. Crypto marketing agencies excel in developing engaging content that dodges “security” language while maintaining transparency and compliance. Specialized professionals also are able to highlight projects as trustworthy, community-aligned, and mission-driven, which is key in order to be remarkable in a saturated market.
Clients working with crypto marketing agencies will have access to crypto media and KOL. These solid relationships with CoinDesk, The Block, Bankless, and top crypto influencers are indispensable to acquire a quicker earned-media amplification. These agencies will also be the bridge between the client and platforms such as Coinbase, Binance, Arbitrum, and Optimism DAOs, which allows for secure listings, collabs, and governance visibility.
Specialized crypto marketers provide on-chain growth metrics, they monitor KPIs such as CAC per wallet created, cost per unique signer, staking/conversion rates, and referral smart-contract activations. Not only that but they also deliver community heat mapping, marketers—discord channel activity, governance participation, meme propagation, and GitHub contributors are all mixed into campaign results. Finally, they have knowledge of moving at Web3 speed, they only take days, and not months, to activate mint pages, pre-sale funnels, whitelists, and airdrops.