Top Retail Marketing Agencies

Retail marketing is about attracting, converting, and retaining consumers through connected brand, product, and customer experiences across digital and physical channels.

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Best 16 Retail Marketing Agencies

Cliffedge Marketing

1. Cliffedge Marketing

Cliffedge Marketing

Headquarters

St Louis, Missouri

Founded

2001

Company Size

8

About Cliffedge Marketing

Why Cliffedge? An Experienced Partner for Retail We employ proven, practical strategies designed to support sales and provide creative solutions to overcome today’s business challenges. Compelling Creative. Real Results.Brands seek out our expertise when they need to infuse creativity into their sales efforts. Our approach helps align marketing and sales at store level, maximizing visibility and lift.

The Retail Experience Agency

2. The Retail Experience Agency

Specialized Sector Agency (Retail Marketing)

The Retail Experience Agency

Headquarters

Toronto, Ontario

Founded

2011

Company Size

14

About The Retail Experience Agency

MMK is a data-driven Retail Experience agency with global experience. We help companies address gaps in their buying process by giving them better insights, deepening their bond and inspiring their customers to buy from them using our RetailSmart™ methodology. Our RetailSmart™ methodology is a data-influenced process that focuses on outcomes. It balances short-term wins against long-term profits, helping CMOs, Brand Managers and Marketers alike.

R&A Marketing

3. R&A Marketing

R&A Marketing

Headquarters

Lewis Center, Ohio

Founded

1984

Company Size

23

About R&A Marketing

For over three decades furniture and mattress retailers have used R&A Marketing to manage and grow their business. R&A Marketing is built on one solid foundation that successful relationships are built on trust, respect, and inspiration. Together, these values determine the impact of our accomplishments. At the core of it, it is all about service and doing the right thing for the customer.

Insignia Systems

4. Insignia Systems

Insignia Systems

Headquarters

Minneapolis, MN

Founded

1990

Company Size

50

About Insignia Systems

Founded in 1990 on an idea born from industry experts, today Insignia Systems is one of the most innovative and effective in-store media companies in the industry. Backed by 30 years of industry expertise, Insignia is trusted by many of the most respected companies in the world to help compete in today's fierce retail setting. Insignia Systems provides leading-edge media and digital solutions to retail and consumer packaged goods industries. While our primary channel is grocery, we serve mass, pharmacy and dollar formats as well. We supply our clients with strategic, in-store and digital marketing programs and solutions needed to raise awareness, compete effectively and turn shoppers into customers. All of our offerings can be individually tailored to meet your diverse needs.Our company’s national distribution and broad reach enables us to be where your consumers are, yet we're small enough to truly care, providing world-class customer service when called upon. The respect we have for our clients is evident in our timely, reliable and personalized service, every single time and for every single execution.Our retailer and other relationships provide us with access for executing our marketing programs in thousands of stores nationwide spanning major Grocery, Mass and Dollar channels.Follow us on LinkedIn, Twitter @InsigniaPOPS, and Instagram @InsigniaSystems for current updates, industry news, and product information!

Avenue Agency

5. Avenue Agency

Avenue Agency

Headquarters

Portland, Oregon

Founded

2016

Company Size

40

About Avenue Agency

At Avenue, we amplify the impact growth-minded and purpose-driven companies have in the world through results-led digital marketing. Our proprietary suite of marketing products and custom services help brands and businesses of all sizes grow sustainably and successfully.As a Certified B Corporation®, we are proud to be part of a global movement of people using business as a force for good. We believe B Corps are redefining success in business and inspiring businesses to not only be the best in the world, but to be the best for the world. The rigorous B Corp certification process is a commitment to our employees, clients and community to hold our company to higher standards of social and environmental impact, transparency, and accountability. Follow us on Twitter (@goavenueagency) and Instagram (@avenueagency).

Kroger Precision Marketing

6. Kroger Precision Marketing

Kroger Precision Marketing

Headquarters

Cincinnati, Ohio

Founded

2015

Company Size

1568

About Kroger Precision Marketing

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.

Barrows Global

7. Barrows Global

Barrows Global

Headquarters

New York, NY

Founded

1990

Company Size

530

About Barrows Global

The retail experience company. We harness the energy of our people,the quality of our products, and thespirit of our organization to createtransformative retail experiencesaround the world.Our team of analysts, designers, makers and experts specialise in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design.As the retail landscape evolves, our continued mission is to move retail forward.

Pet Engine Marketing

8. Pet Engine Marketing

Specialized Sector Agency (Pet Marketing)

Pet Engine Marketing

Headquarters

Ann Arbor, MI

Founded

2019

Company Size

2

About Pet Engine Marketing

Pet Engine Marketing is an agency designed to help independent pet stores grow online and offline through a variety of services including social media management, event promotion, loyalty leverage programs and email marketing, SEO, and eCommerce solutions.

Sectors
Pet
Theory House

9. Theory House

Specialized Sector Agency (Retail Marketing)

Theory House

Headquarters

Charlotte, NC

Founded

2013

Company Size

5

About Theory House

Helping retailers and brands connect with shoppers at the intersection of Passion & Purchase.Contact us at 704.665.0714At Theory House, we partner with global retailers and brands, including Pepsi, Starbucks, Proximo Spirits, McCormick and The Fresh Market, to transform their retail brand experiences through strategically-driven creative that gains shoppers’ attention, their purchase and their loyalty.We improve today and imagine tomorrow.Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that accelerate the world’s leading retailers and brands.Our team of collaborative retail experts understands the challenges facing today’s retail marketers from the inside out. We work quickly to deliver strategically-driven solutions that drive purchases. Whether you’re seeking a new in-store experience or an enhanced brand presence, we improve today’s realities and imagine tomorrow’s possibilities.

Best For: Theory House is a great choice for brands and retailers seeking to navigate the complex retail landscape, build loyalty and sales, and connect with shoppers through innovative marketing strategies and creative executions.
Notable Clients
  • Office Depot
  • Food Lion
  • Home Depot
  • PepsiCo
  • Paradox Retail

    10. Paradox Retail

    Paradox Retail

    Headquarters

    Rogers, AR

    Founded

    2019

    Company Size

    9

    About Paradox Retail

    Paradox is a retail marketing agency. We help brands sell more by removing guesswork through tailored, award-winning marketing techniques.

    Medallion Retail

    11. Medallion Retail

    Medallion Retail

    Headquarters

    New York, New York

    Founded

    1963

    Company Size

    34

    About Medallion Retail

    For over 60 years, Medallion Retail has created powerful customer experiences through experiential design, signage and retail display.

    Adlucent

    12. Adlucent

    Adlucent

    Headquarters

    Austin, Texas

    Founded

    2001

    Company Size

    186

    About Adlucent

    Outperformance meets creativity: Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting, and measurement.

    Sectors
    AdTech & MarTech
    Tech
    Brandience

    13. Brandience

    Brandience

    Headquarters

    Cincinnati, Ohio

    Founded

    2003

    Company Size

    39

    About Brandience

    Brandience is a retail-minded agency that quickly gets to the heart of the challenge. Our creativity is supercharged by data resulting in bigger, bolder ideas that connect with consumers and deliver powerful results. So, we’ve got a strong left brain right brain thing going on. We live at the intersection of brand, experience, science and audience – that’s where our name comes from. Intersections can be confusing, especially if you haven’t travelled that way before. But they also lead to amazing places. It’s here that we tease-out truths that matter, dig for insights that resonate with consumers and deliver experiences that inspire. Specializing in retail, restaurants and franchise industries, our agency leadership is hands-on leading Brandience teams and client brands down the path yet travelled. Our people believe in community and live that passion daily through their commitment to the people and places that Cincinnati holds dear. And, true to our roots, Brandience sits in The East End, one of Cincinnati’s oldest and most colorful neighborhoods on the banks of the Ohio River. The East End has attracted courageous explorers, skilled workers, gilded craftsman and entrepreneurs alike. Their indelible spirit, formidable work ethic and passion for life inspires our team every day to create our own history.Our people are humble, so we don’t like to brag, but we’ve been recognized time and time again in programs like: Cincinnati Business Courier’s 40 Under Forty, Ad Age’s Media Maven and Media Magazine’s Top Twenty Rising Media Stars. And our clients aren’t shy about giving us accolades either, but we are an award-winning creative agency, having been recognized time and time again with Addy Awards bestowed by the American Advertising Federation, Telly Awards which honor excellence in video and TV across all screens and MarComm Awards from the AMCP. At Brandience, we love where the road yet travelled takes us.

    RSM

    14. RSM

    Specialized Sector Agency (Retail Marketing)

    RSM

    Headquarters

    Charlotte, North Carolina

    Founded

    1996

    Company Size

    82

    About RSM

    A consumer promotion/ brand marketing organization that focuses on creating strategic sports and lifestyle marketing assets that drive return-on-investment through the development and execution of integrated marketing programs at retail, wholesale and beyond.

    Sense Marketing

    15. Sense Marketing

    Sense Marketing

    Headquarters

    London, Greater London

    Founded

    2005

    Company Size

    32

    About Sense Marketing

    Sense specialises in experiential and event marketing, sampling and shopper marketing in the UK and US. Our in-house capabilities strategy and creative, to production, design and execution; promotional staffing and industry leading measurement and evaluation.And it’s why we’re trusted by some of the world’s biggest and most exciting brands, including: The Economist, TikTok for Business, Tony's Chocolonely, Westfield, Revolut, eBay, Molson Coors, Marriott International, HARIBO, Pokémon, Merlin Entertainments, and more. Get in touch to find out how we can help your brand. LondonNick Adams, Global CEOnick.adams@senselondon.com New York Sarah Priestman, Managing Partner (Global) sarah@sense-nyc.comwww.sensemktg.com

    VMGROUPE

    16. VMGROUPE

    Specialized Sector Agency (Fashion Marketing)

    VMGROUPE

    Headquarters

    New York, NY

    Founded

    2006

    Company Size

    24

    About VMGROUPE

    VMGROUPE is a full-service agency unlike any other. We are your group. An extension to your internal team. Creating desire and achieving transformative growth for leading and high-profile brands. We service luxury and high-profile brands, specializing in beauty, fashion, jewelry, horology, fragrances, fine foods, wine & spirits, real estate, automotive, aviation, tourism, and hospitality.In this digital era, we deliver exceptional branding, memorable content, compelling storytelling, high conversion, and transformative growth. Elevating brands since 2006.

    Sectors
    Alcohol & Spirits
    Beauty
    eCommerce
    Fashion
    Fine Jewelry
    Food
    Hospitality
    Luxury Lifestyle
    Real Estate
    Retail
    Notable Clients
  • Perrier-Jouët Champagne
  • G.H.Mumm Champagne
  • Converse
  • Covergirl
  • Alexander McQueen
  • What Is Retail Marketing?

    The sector of retail marketing involves the development of strategies to attract, convert, and retain shoppers through the means of interconnected brand, product, and in-store or e-commerce experiences across digital and physical retail scenarios.

    More specifically, retail marketing encompasses services like product launches, omnichannel campaigns, seasonal promotions, loyalty programs, influencer activations, point‑of‑sale optimization, CRM segmentation, experiential pop‑ups, branded content, and e-commerce growth strategies.

    Key Components of Retail Marketing

    Brick‑and‑Mortar Promotions

    The Brick-and-Mortar Promotions component of retail marketing involves developing geo‑targeted footfall campaigns, window displays, store events, seasonal visual merchandising, and local media integrations.

    E-Commerce Performance Marketing

    This component is about providing paid search, affiliate marketing, cart‑abandonment sequences, product retargeting, and DTC funnel optimization.

    Omnichannel Experience Integration

    This sub-sector encompasses the development of smooth campaigns through online, in-store, and mobile app touchpoints—loyalty sync, click‑and‑collect, and personalized offers.

    Retail Media & CPG Shelf Strategy

    Retail Media & CPG Shelf Strategy involves services such as sponsored placements, trade promotions, endcap branding, and co-op marketing with big-box and grocery chains (e.g., Walmart Connect, Kroger Precision).

    Luxury & Fashion Retail

    The subsector of luxury and fashion retail works with the creation of brand storytelling, capsule collection drops, limited-edition collabs, invite‑only previews, and editorial‑driven campaigns.

    Unique Aspects & Challenges in Retail Marketing

    1. Speed, Volume & Seasonality

    One of the biggest difficulties of working with retail marketing is the retail calendar pressure. Moments such as Black Friday, Back-to-School, Holiday, and Summer Sale events squeeze planning and execution timelines—thus, brands need to prepare months ahead to be prominent. In that sense of time pressures, there is also the challenge of product velocity and turnovers. KUs, inventory, and pricing change quickly, which requires malleable creative, agile media management, and real‑time offer updates.

    2. Price Sensitivity & Promo Fatigue

    Another challenge for marketers working with the retail industry encompasses the discount dilemma—consumers are constantly expecting and demanding promotions, especially in times of economic uncertainty—still, over-reliance erodes brand equity. Not only that but there are also promo cannibalization risks: badly timed or overlapping campaigns may undermine margins and confuse clients.

    3. Experience-Driven Expectations

    Another issue that requires adaptability from professionals working in the sector is that consumers have expectations that are beyond transactional—shoppers now are requiring immersive store environments, brand content, and curated journeys, instead of only products. In that sense, In-store activations, AR tools, pop-ups, and personalization tactics are critical differentiators in high-touch segments.

    4. Data, Privacy & Tech Integration

    Finally, there are also the challenges related to data, privacy and tech integration. On one hand, there is the MarTech complexity: connecting CDPs, POS systems, loyalty programs, and email/SMS platforms is technically complex, although essential for personalization. On the other hand, there are also consumer privacy rules—CCPA, evolving cookie deprecation, and email consent laws demand compliant but effective data strategies.

    Why Hire a Retail-Focused Agency?

    Sector-Specific Knowledge & Expertise

    Clients working with retail-focused marketing agencies will leverage specialized professionals that have behavior understanding across awareness, consideration, and purchase—no matter if it starts on Instagram, a mall, or Amazon, they have shopper journey mastery. In addition, these agencies also excel in in-store and digital fluency—they improve store layouts, packaging, and signage at the same time that they polish the e-commerce user experience and optimize paths of conversion.

    Industry Relationships & Networks

    Retail-specialized agencies provide access to relevant industry relationships and networks. Clients will leverage retailer & marketplace integration—specialized professionals provide connections with big players such as Target, Sephora, Amazon, wholesale partners that provide seamless sell-in and co-marketing.

    Access to influence & affiliate ecosystems is another advantage that retail specific professionals offer, clients will be connected with creators who convert—instead of only entertaining—and with affiliate networks that drive volume.

    Better ROI Through Specialized Insights

    Finally, these agencies also deliver better ROI through specialized insights. They excel in channel-by-category precision, which means that they know the right channels to generate SKUs (e.g. pinterest for home goods, TikTok for beauty, Google Shopping for appliances). In that sense, they also offer SKU-level attribution and forecasting—specialized agencies make use of blended ROAS models, inventory data, and store heatmaps to link creative and media spend to units moved.

    Lastly, clients working with retail-focused marketing agencies will leverage rapid test-and-learn culture. These professionals have established frameworks for landing pages, bundles, signage, and email flows that enable quick iteration following a tried-and-true approach.