Top Market Research Agencies

May 21, 2024
OVERVIEW

Discover a comprehensive list of the top market research agencies, carefully curated to help businesses navigate their industry trends and consumer behaviors more effectively.

TABLE OF CONTENTS

Market Research Agencies

Mintel

Mintel
Headquarters
London, England
Founding Date
1972
Company Size
1,000 - 9,999
About
Mintel

Best For:
Key Clients

Ready to Launch Research

Ready to Launch Research
Headquarters
Los Angeles, California
Founding Date
2014
Company Size
2 - 9
About
Ready to Launch Research

Best For:
Key Clients

Stitch Marketing Research

Stitch Marketing Research
Headquarters
San Diego, California
Founding Date
2007
Company Size
10 - 25
About
Stitch Marketing Research

Best For:
Key Clients

Provoke Insights

Provoke Insights
Headquarters
Ridgewood, New Jersey
Founding Date
2013
Company Size
2 - 9
About
Provoke Insights

Best For:
Key Clients

Brandspeak

Brandspeak
Headquarters
West Kensington, England
Founding Date
2004
Company Size
2 - 9
About
Brandspeak

Best For:
Key Clients

Radius

Radius
Headquarters
New York, NY
Founding Date
1960
Company Size
250 - 999
About
Radius

Best For:
Key Clients

Polaris Market Research & Consulting

Polaris Market Research & Consulting
Headquarters
New York, NY
Founding Date
2017
Company Size
50 - 249
About
Polaris Market Research & Consulting

Best For:
Key Clients

The Mix Global

The Mix Global
Headquarters
London, London
Founding Date
2012
Company Size
26 - 49
About
The Mix Global

Best For:
Key Clients

Vision One

Vision One
Headquarters
Camden Town, London
Founding Date
1999
Company Size
10 - 25
About
Vision One

Best For:
Key Clients

Fieldwork

Fieldwork
Headquarters
Chicago, Illinois
Founding Date
1981
Company Size
250 - 999
About
Fieldwork

Best For:
Key Clients

Nichols Research

Nichols Research
Headquarters
Sunnyvale, CA
Founding Date
1978
Company Size
50 - 249
About
Nichols Research

Best For:
Key Clients

Research America

Research America
Headquarters
Newtown Square, PA
Founding Date
1985
Company Size
50 - 249
About
Research America

Best For:
Key Clients

Infosurv Research

Infosurv Research
Headquarters
Atlanta, GA
Founding Date
1998
Company Size
10 - 25
About
Infosurv Research

Best For:
Key Clients

Lux Insights

Lux Insights
Headquarters
North Vancouver, British Columbia
Founding Date
2009
Company Size
10 - 25
About
Lux Insights

Best For:
Key Clients

Allied Market Research

Allied Market Research
Headquarters
Wilmington, Delaware
Founding Date
2013
Company Size
250 - 999
About
Allied Market Research

Best For:
Key Clients

Ruby Cha Cha

Ruby Cha Cha
Headquarters
Chippendale, New South Wales
Founding Date
2008
Company Size
2 - 9
About
Ruby Cha Cha

Best For:
Key Clients

MMR Research Associates

MMR Research Associates
Headquarters
Roswell, Georgia
Founding Date
1999
Company Size
26 - 49
About
MMR Research Associates

Best For:
Key Clients
• Coca Cola
• Marriott
• Chick Fil A
• The Home Depot
• SC Johnson

KLA

KLA
Headquarters
Johannesburg, Gauteng
Founding Date
1991
Company Size
50 - 249
About
KLA

Best For:
Key Clients

Wakefield Research

Wakefield Research
Headquarters
Arlington, VA
Founding Date
2008
Company Size
26 - 49
About
Wakefield Research

Best For:
Key Clients

Polaris Marketing Research

Polaris Marketing Research
Headquarters
ALPHARETTA, GEORGIA
Founding Date
1989
Company Size
2 - 9
About
Polaris Marketing Research

Best For:
Key Clients
• Dairyland Cycle Insurance
• National Basketball Association
• Maddox Hargett & Caruso

Pacific Market Research

Pacific Market Research
Headquarters
Renton, WA
Founding Date
1998
Company Size
50 - 249
About
Pacific Market Research

Best For:
Key Clients

Spark Emotions

Spark Emotions
Headquarters
London
Founding Date
2019
Company Size
10 - 25
About
Spark Emotions

Best For:
Key Clients

Persistence Market Research

Persistence Market Research
Headquarters
London, England
Founding Date
2012
Company Size
50 - 249
About
Persistence Market Research

Best For:
Key Clients

Hook Research

Hook Research
Headquarters
London, England
Founding Date
2012
Company Size
2 - 9
About
Hook Research

Best For:
Key Clients

What is a Market Research Agency?

A Market Research Agency is a specialized firm that collects, analyzes, and interprets information about a market, a product or service, and the past, present, and potential customers for that product or service. These agencies utilize various methodologies such as surveys, focus groups, and data analysis to gather and interpret data. 

The primary goal of a Market Research Agency is to provide insights into consumer behaviors, market trends, and competitive analysis to help businesses make informed decisions about their marketing strategies, product development, and overall business planning. Businesses of all sizes across industries should consider using a Market Research Agency when they need to understand their audience better, assess market viability for a new product or service, or gauge the impact of their marketing efforts.

What are the benefits of hiring a Market Research agency?

Engaging a market research agency can substantially propel your business towards achieving its goals through several key benefits:

1. They will provide deep and accurate insights into customer behavior and preferences

Understanding your customers is key to any successful business strategy. Market research agencies have the capacity and tools to analyze customer behavior and preferences deeply, providing you with accurate insights that can inform your product development, marketing strategies, and overall business approach.

2. They will help you identify and understand your competition

Understanding who your competition is and what they are offering is crucial. Market research agencies can conduct in-depth competitive analysis, helping you understand your competitors' strengths and weaknesses, as well as uncovering opportunities for your business to differentiate itself.

3. They will help identify potential risks and opportunities in the marketplace

Market research agencies can evaluate current market trends, economic indicators, and regulatory landscape, providing valuable information about potential risks and opportunities. This proactive approach helps your business to stay ahead of the curve and make well-informed strategic decisions.

4. They can validate and test your business ideas before a market launch

Testing your product or service before launch can save your business from costly mistakes. Market research agencies are skilled in product testing, surveys, and focus groups, providing you with clear insights into how your product might be received in the marketplace.

5. They will help in refining your marketing and advertising strategies

Based on their deep understanding of the market and customer preferences, market research agencies can help you refine your marketing and advertising strategies to ensure that your messaging is targeted, effective, and maximizes return on investment.

6. They will provide industry-specific knowledge and expertise

Market research agencies often specialize in certain industries, and thus can provide valuable industry-specific insights. This sector-focused expertise can offer strategic advantages to your business and help you navigate the unique challenges and opportunities within your industry.

What services do Market Research agencies offer?

1. Consumer Behavior Analysis:

Market research firms offer in-depth analysis of consumer behavior using qualitative and quantitative research methods. This involves conducting surveys, focus groups, or in-depth interviews to understand consumer preferences, needs, and buying habits, thus enabling businesses to create products or services that cater to these insights.

2. Competitive Analysis:

These firms provide detailed reports on the competitive landscape of a specific industry or market. They utilize tools such as SWOT analysis, Porter's Five Forces, or PESTLE analysis to understand competitors' strengths and strategies, identify gaps in the market, and find opportunities for their clients to gain a competitive edge.

3. Market Segmentation: 

Market research firms offer market segmentation services where they categorize a broad target market into subsets of consumers who have common needs and priorities. This is done through demographic, geographic, psychographic, and behavioral segmentation, enabling targeted marketing strategies that can increase effectiveness and return on investment.

4. Product Testing:

This service is about assessing the viability of a new product or service before it hits the market. Market research firms facilitate product testing through methods like beta testing, focus groups, and user experience research, providing businesses with valuable feedback and insights to make necessary refinements.

5. Trend Forecasting:

Market research agencies are often tasked with identifying and analyzing current and future market trends. Using a variety of data analysis techniques and industry knowledge, they predict upcoming shifts in consumer behavior, technology, or regulatory changes, helping businesses stay ahead and adapt their strategies accordingly.

6. Brand Perception Studies: 

These firms conduct research to understand how a brand is perceived by its customers and the broader market. This involves sentiment analysis, social media listening, and surveys, providing insights on brand reputation, customer satisfaction, and areas for improvement.

What Factors Should I Consider When Choosing a Market Research Company?

When selecting a market research company, consider the following factors:

Expertise and Experience:

Look for a company with expertise in your industry and a proven track record of delivering high-quality research.

Methodologies and Tools:

Ensure the company utilizes reliable research methodologies and advanced tools to gather and analyze data effectively.

Reputation and Client Feedback:

Research the company’s reputation, read client testimonials, and seek recommendations to gauge their credibility and client satisfaction.

Budget and Project Scope:

Consider your budget and the scope of your research project to find a company that offers services within your financial range.

Communication and Collaboration:

Choose a company that values communication and collaboration and understands your business needs, ensuring a successful partnership.

By partnering with a top market research company, businesses can gain valuable insights, make data-driven decisions, and achieve long-term success in their respective industries.

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