Marketing is the cornerstone of every brand’s growth and revenue generation. With the global digital marketing industry valued at $571.16 billion and 63% of the overall spending on media ads, marketing is expected to grow in the coming years.

Marketing creates an avenue for organizations to reach out, interact and satisfy their customers’ needs to increase their customer base and grow.

To achieve these goals, most organizations have their own in-house marketing team that handles their marketing and content management plans, while others outsource this service to independent marketing agencies.

Marketing agencies develop working marketing strategies, implement them, and evaluate the results to maximize return on investment (ROI) and increase their clients' revenue.

What is a marketing agency?

A marketing agency is a company that helps brands promote their products and services through various tactics. The agency conducts a needs analysis for the brands, companies, or individuals that hire them. After the needs assessment, the marketing agency will plan and come up with promotional ideas for design and execution.

Difference between a marketing agency & branding agency

A marketing agency works with brands, companies, celebrities, governments, and other individuals who require promotions and advertising services. The agencies propose a promotional plan for the brands to be executed on various platforms. These marketing tactics can include advertising, product launches, events, billboards, or social media placements.

A branding agency, on the other hand, develops the basics for the brand before it can be promoted. This includes designing the logo, proposing color combinations, and developing the mission, vision, and other communication materials that the brand may need. A branding agency can also provide promotion tactics and the kind of language that is required for the brand.

Why are marketing agencies important?

Consumers in today’s world are bombarded with information. Whether it is broadcast, social media, or outdoors, they are always watching an advertisement or promotion of some kind. It is becoming more difficult for brands to stand out and be at the top of customers' minds because competition is strong across the board.

Brands, companies, celebrities, and even governments need marketing agencies to help generate unique promotional ideas. They hire agencies that have been successful in creating impactful promotions. Marketing agencies are a one-window solution for brands and can provide all kinds of campaigns, public relations, and paid advertisements.