Top Alcohol & Spirits Marketing Agencies

Alcohol and spirits marketing balances art and regulation, creating premium brand stories, immersive experiences, and digital innovation while navigating strict advertising rules and shifting consumer trends.

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Best 16 Alcohol Marketing Agencies

High-Proof Creative

1. High-Proof Creative

Specialized Sector Agency (Alcohol & Spirits Marketing)

High-Proof Creative

Headquarters

Portland, Oregon

Founded

2018

Company Size

8

About High-Proof Creative

High-Proof Creative is a Portland-based digital marketing and branding agency focused on craft beverages. It is a women-owned and founded award-winning agency that provides a broad range of creative services, including logo and label design, website development, design, marketing strategy, social media, content, SEO, and more. The agency offers flexible contracts with the option of ongoing services, one-time projects, or consulting.

Best For: U.S based craft beverage brands looking for a strong branding & creative partner.
Notable Clients
  • John Lee Hooker Legacy Spirits
  • Wicked Harvest
  • Alchemy Distillery
  • Reverb Distilling
  • Zakuska Vodka
  • YesMore Agency

    2. YesMore Agency

    Specialized Sector Service Agency (Alcohol & Spirits Creative Agency)

    YesMore Agency

    Headquarters

    London & Los Angeles

    Founded

    2017

    Company Size

    4

    About YesMore Agency

    YesMore is a creative drinks marketing agency based out of London and Los Angeles. They take a unique approach in primarily being a consulting agency that will position your brand, develop a marketing strategy, set creative direction, and act as a Fractional CMO. After a plan and direction are set in place, they bring in best-in-class suppliers and freelancers to execute the marketing plan. They can can oversee them on your behalf or simply act as a connector for you to oversee them under your own direction. The bulk of their work has been with drink brands: spirits, beer, cider, wine & champagne, however they also have expertise in hospitality and food.

    Best For: Drink companies looking for a strong consulting partner to provide branding/creative or a full marketing plan.
    Notable Clients
  • Aperol Spritz
  • Black Tower Wine
  • Caorunn Gin
  • Ridgeview English Sparkling
  • Carluccio's
  • KATLIST

    3. KATLIST

    Specialized Sector Agency (Alcohol & Spirits Marketing)

    KATLIST

    Headquarters

    London, England

    Founded

    2011

    Company Size

    27

    About KATLIST

    Katlist is a communication, digital, activation, and influencer marketing agency that focuses on the luxury alcohol spirits sector. Its marketing approach is culture-first, meaning its expertise focuses on making brands stand out and cutting through the noise to make a memorable and lasting impact on your audience. To accomplish this, they have cultivated a network of talent, brands, media, and influencers that they leverage to help promote brands to the top of cultural movements. They are best for luxury brands with a large budget looking to make a splash or established brands looking to enter the luxury space.

    Best For: Luxury Alchohol brands seeking an agency that will help them create a cultural movement around their brand
    Notable Clients
  • Courvoisier Cognac
  • Ciroc Vodka
  • Haig Club Clubman Whisky
  • Casamigos Tequila
  • Seventy One Gin
  • Makers & Allies

    4. Makers & Allies

    Specialized Sector Agency (Alcohol & Spirits Marketing)

    Makers & Allies

    Headquarters

    San Luis Obispo, CA

    Founded

    2013

    Company Size

    17

    About Makers & Allies

    Markets & Allies is an award-winning design and branding studio exclusively for the wine, craft, and spirits industry. They primarily serve as a full creative partner for brands to bring their vision to life. This includes branding, packaging design, photo & video, and web design. While they have worked with small and larger brands, they are best for existing brands with healthy budgets to rebrand existing product lines or launch new ones.

    Best For: Existing Alcohol companies looking to rebrand or launch a new product line.
    Notable Clients
  • Cooks Vanilla
  • Fabelist Wines
  • Michael David Wines
  • Infinium Spirits
  • Mollydooker Australia
  • Blue Ridge Spirits & Wine Marketing

    5. Blue Ridge Spirits & Wine Marketing

    Specialized Sector Agency (Alcohol & Spirits Marketing)

    Blue Ridge Spirits & Wine Marketing

    Headquarters

    Atlanta, Georgia

    Founded

    2015

    Company Size

    31

    About Blue Ridge Spirits & Wine Marketing

    Blue Ridge Spirits & Wine is a sales and marketing agency specializing in the premium wine and spirits industry. Founded in 2015 in Altana, Georgia, Blue Ridge helps emerging and established brands by providing a sales force with established connections to distributors and retailers. Today, they represent over 20 sports, wine, and liquor brands nationwide.

    Best For: Spirts & Wine Brands Looking for a sales partner with established distributor and retailer relationships nationwide.
    Notable Clients
  • Bespoken
  • BearBoat
  • CraftCo
  • Big 5 Rum
  • Coppercraft
  • Stranger & Stranger

    6. Stranger & Stranger

    Specialized Sector Agency (Alcohol & Spirits Marketing)

    Stranger & Stranger

    Headquarters

    London

    Founded

    1994

    Company Size

    46

    About Stranger & Stranger

    STRANGER & STRANGER Based in London, New York and San Francisco

    We are a creative design company specialised in wine, beer and spirits packaging.

    We generate names and create brands for the international drinks trade.

    strangerandstranger.com DON'T FIT IN. STAND OUT.™

    Notable Clients
  • GinGin
  • Isle of Harris
  • Italicus
  • Casa Lagartos
  • Martini
  • WineGlass Marketing

    7. WineGlass Marketing

    WineGlass Marketing

    Headquarters

    Napa, California

    Founded

    2012

    Company Size

    24

    About WineGlass Marketing

    It's nice to meet you! We're the leading full-service and award-winning marketing agency for the adult beverage industry. We help our clients develop marketing strategies and harness technology for successful acquisition, retention, and sales programs within the alcohol space.(Translation: We do creative stuff with cool clients.)

    Hire Dragons

    8. Hire Dragons

    Specialized Sector Service Agency (Alcohol & Spirits Tasting Agency)

    Hire Dragons

    Headquarters

    Austin, TX

    Founded

    2013

    Company Size

    62

    About Hire Dragons

    Hire Dragons, based in Austin, Texas, is a national tastings and brand activations agency for the beverage industry. From product samplings to showcase your brand story, values, and mission to retail tastings to drive market expansions to brand activations to build deeper customer connections, Hire Dragons has created a comprehensive suite of services to deliver memorable tasting experiences and actionable insights for your brand's design-making. This specific focus on tasting and activations has allowed them to build out deep expertise and an extensive network to excel nationwide.

    Best For: Beverage companies seeking help staffing and managing tastings and brand activations nationwide.
    Sectors
    Notable Clients
  • Uncle Nearest
  • Branson Cognac
  • Colangelo & Partners

    9. Colangelo & Partners

    Specialized Sector Service Agency (Alcohol & Spirits Communications Agency)

    Colangelo & Partners

    Headquarters

    New York, New York

    Founded

    2006

    Company Size

    83

    About Colangelo & Partners

    Colangelo & Partners is a communications agency based in New York, Miami, and San Francisco that specializes in the food, wine, and spirts industry. From its founding 10 years ago they have scaled their clientele from smaller entrepreneurial brands to include regional and national institutions including the trading commission of South Africa and global brands like Slow Wine. Their work is built around the principle that integrated communications is key to propelling a brand's story across the modern media landscape. To this end their core services center around public & trade relations, influencer marketing, event marketing, content, and social media.

    Best For: Premium artisan brands seeking to build their businesses in the US and beyond.
    Notable Clients
  • LUIGI BOSCA
  • Napa Valley Vintners
  • Kaiken
  • ARGENTO
  • Santa Rita Estates
  • Spirits Marketing

    10. Spirits Marketing

    Specialized Sector Agency (Alcohol & Spirits Marketing)

    Spirits Marketing

    Headquarters

    Cedar park, TX

    Founded

    2021

    Company Size

    2

    About Spirits Marketing

    Spirits Marketing is a boutique Marketing and Web Design Agency for Craft Spirits Brands. A husband and wife team with over a dozen years of experience in the space run it. Biana has deep expertise with in-person marketing tasting events while also heading up digital marketing efforts. Jon is a specialist in web design and development. Together, they help brands improve their digital and in-person marketing.

    Best For: Craft Sprits Brands looking for a small agency to help with in person marketing or web design.
    Notable Clients
  • Hotel Tango
  • Siempre
  • Akoma
  • Shmallow
  • Greenwood
  • Pour Agency

    11. Pour Agency

    Specialized Sector Service Agency (Alcohol & Spirits Video Production Agency)

    Pour Agency

    Headquarters

    Sacramento, CA

    Founded

    2020

    Company Size

    5

    About Pour Agency

    Pour is a Sacramento alcohol marketing agency that focuses on wine, beer, and spirits brands. While its service offering includes a broad range of capabilities to support a brand's growth, such as video production, web strategy and campaigns, and branding, its core expertise lies around commercial video production. They have a history of creating unique and buzzworthy video content for everything from commercial product launches to user/influencer-generated content.

    Best For: Brands looking for a strong video production agency that can help distribute them to potential customers
    Notable Clients
  • Tilted Mash
  • WineryHunt
  • OhBEV

    12. OhBEV

    Specialized Sector Agency (Alcohol & Spirits Marketing)

    OhBEV

    Headquarters

    Vancouver, British Columbia

    Founded

    2008

    Company Size

    2

    About OhBEV

    OhBEV is a boutique alcohol marketing agency. The company's founder has over ten years of marketing experience within the alcohol industry. He works closely with clients to develop a custom plan for each client and has built a network of freelancers to execute it. With their background in digital marketing, their strongest execution skills lie in Web Development, SEO, and Conversion Rate Optimization.

    Best For: Small Alcohol Brands looking for a fractional CMO or marketing consulting to create a marketing plan.
    Notable Clients
  • Johnnie Walker
  • Bacardi
  • Absolut
  • Hennessy
  • Beer Marketeers

    13. Beer Marketeers

    Specialized Sector Agency (Beer, Wine, Spirits & Cannabis Marketing)

    Beer Marketeers

    Headquarters

    New Orleans, Louisiana

    Founded

    2013

    Company Size

    3

    About Beer Marketeers

    Beer Marketeers is a boutique branding and experiences agency focused on the wine, beer, spirits, and cannabis industries. They were founded after noticing a gap in the market for agencies that could help smaller companies take their brands to the next level. To this end, their team specializes in enhancing a brand's visual identity and experience in digital and physical spaces while doing so at an honest rate.

    Best For: Small Alcohol or Cannabis Brands Looking to Elevate their Visual Brand on a Budget
    Notable Clients
  • Florida Brewers Guild
  • Southern Collective Spirit Co.
  • Oliphant Brewing
  • East Nashville Beer Works
  • Idyll Hounds Brewing Company
  • The Brand Leader®

    14. The Brand Leader®

    The Brand Leader®

    Headquarters

    Greenville, South Carolina

    Founded

    1999

    Company Size

    48

    About The Brand Leader®

    The Brand Leader® is an advertising and branding agency that turns great rapid-growth companies into unforgettable, strategically-positioned brands. We're passionate about helping them grow their market share. We've worked with B2B and B2C, but we believe great brands and marketing are about P2P... people connecting with people. Our team collectively and individually has decades of experience creating, building, and growing brands and managing ongoing marketing initiatives. We also have a deep bench that produces SEO-rich content for our clients' customers and prospects, positioning brands as thought leaders and creating revenue-producing and audience-capturing products including books, white papers and more. Clients we’ve been most successful in helping grow are those that understand marketing to be more than just what people see on the surface. It’s culture. It’s customer experience. It’s product excellence. It's storytelling and cultivating community internally, online, and in the marketplace.

    The Brandsmen

    15. The Brandsmen

    The Brandsmen

    Headquarters

    Denver, Colorado

    Founded

    2015

    Company Size

    6

    About The Brandsmen

    The Brandsmen are an experienced team of marketing and branding professionals who specialize in facilitating business growth using the Internet. Whether it’s building a new website, developing an SEO strategy, or executing a social media campaign, all of our work is done with quality and style in mind.

    GTMA

    16. GTMA

    GTMA

    Headquarters

    Vancouver, Washington

    Founded

    2011

    Company Size

    27

    About GTMA

    GTMA is a two-time Inc. 5000 company, a full-service digital agency serving more than 400 clients in over 250 markets, and a creative community focused on culture building and giving back. Founded by two creative entrepreneurs in Hollywood, GTMA has produced award-winning visual content and told captivating stories to engaged audiences for nearly a decade. Dedicated to researching and implementing new technologies, storytelling techniques, and marketing tactics, GTMA is a future-focused marketing team offering clients a cohesive agency experience.

    What Is Alcohol & Spirits Marketing?

    Alcohol and spirits marketing handles the promotion of beer, wine, and spirits to consumers (B2C) and businesses (B2B) alike. As such, marketing for the alcoholic beverage sector encompasses using strategies like product branding, label design, on and off-trade promotions, experiential marketing, digital marketing, multi-tier distribution, and regulatory compliance.

    Key Sub-Specialties

    In the spirits industry, there are a wide variety of brands devoted to the creation of premium and luxury spirits, requiring specialized marketing tactics that position them as high-end products and convey their artisanal craftsmanship, usually done through heritage storytelling, exclusive events, and tasting sessions.

    Another specialty in the alcohol and spirits sector is how mass-market beverages are marketed, often promoted through broad distribution strategies targeting supermarkets and convenience stores, price promotions, and the creation of brand awareness campaigns aimed at mainstream audiences.

    Additionally, a third prominent specialty of the sector’s marketing is that of craft and artisan brands, which emphasizes the brands’ handcrafted processes, local sourcing, and unique flavor profiles through community-based marketing.

    At last, there is the wine and champagne marketing specialty, focused on tactics that highlight vineyard heritage, appellation certifications such as AOC and DOC, pairing education, tasting notes, and sophisticated brand narratives.

    Unique Aspects & Challenges in Alcohol & Spirits Marketing

    1. Advertising Restrictions and Tight Regulations

    Different from generalist marketing approaches, alcohol and spirits marketing face regulatory constraints when it comes to the age of its target audience, as targeting anyone under the legal age of drinking (21 in the United States) is illegal.

    The regulatory minefield goes beyond strict age-gating, as legal complexity varies according to country and even state. For instance, regional advertising bans like Instagram’s alcohol ad restrictions can be more severe depending on local jurisdiction, as well as the reinforcement of health disclaimers like “drink responsibly” in advertisements, which can greatly influence messaging and ad design.

    2. Distribution Complexity and On/Off-Trade Dynamics

    In the United States, there is a three-tier system for alcohol distribution that limits DTC (direct-to-consumer) sales, making trade marketing expertise crucial to succeed in this sector.

    On-trade marketing focuses on selling beverages to bars and restaurants, which requires building tight relationships with the venues, training their staff to recommend certain brands, and creating promotional tie-ins like cocktail menus for them.

    Off-trade marketing, on the other hand, is directed at reaching consumers at retail outlets and e-commerce, shifting the focus to strategies that center on packaging design, shelf visibility, and digital sales platforms.

    3. Brand Loyalty and Consumer Perceptions

    Alcoholic beverages often evoke lifestyle, cultural, or celebratory moments. Hence, marketing needs to tap into these emotional touchpoints to build brand loyalty and shape consumer perceptions. Considering that consumers usually rely on taste tests, word-of-mouth, and brand reputation, experiential marketing is the go-to when it comes to selling alcohol and spirits.

    To create lasting brand impressions, agencies promote tasting events, festivals like Diageo’s bartender competitions, VIP experiences, and bar activations. In addition, the sponsorship of sports and entertainment events, like Bud Light in the NFL and Tito’s Handmade Vodka in Lollapalooza, creates emotionally meaningful experiences for customers and triggers social bonding rather than using direct sales messaging.

    4. Consumer Trends and Innovation

    The sector has to constantly adapt to the ever-evolving consumer preferences. With the rise of health-conscious movements like the sober-curious movement and the younger generations’ concern for sustainability and ethical production, the demand for diversified products such as low-ABV and non-alcoholic options from brands grows, as well as the demand for ethical branding narratives like transparent ingredient sourcing and carbon-neutral distilling.

    In addition to the environmentally conscious trend, digital engagement has become as crucial as ever due to the growing reliance on social media influencer campaigns, virtual tastings, and online product launches to reach younger generations and tech-savvy consumers.

    Why Hire an Alcohol & Spirits-Focused Agency Over a General One

    Alcohol Specific Knowledge & Expertise

    Specialized firms are quite familiar with regulatory compliance, being experienced with pre-vetting campaigns to ensure compliance with regulations in different areas and updated on platform-specific ad rules to avoid content takedowns and costly missteps. Moreover, alcohol-focused firms are experts in product storytelling and brand positioning, possessing the ability to highlight heritage, craftsmanship, and flavor profiles in a way that resonates with niche audiences like luxury connoisseurs and craft enthusiasts.

    Industry Relationships & Networks

    Alcohol and spirits marketing agencies have a notable event and trade show presence, having access to major spirits expositions, mixology competitions, and culinary festivals for brand activations. Besides, these agencies have valuable influencer and on-trade partnerships, extending their established connections with bartenders, sommeliers, beverage influencers, and liquor stores to their clients to amplify their business reach and brand credibility.

    Better ROI Through Specialized Insights

    Ultimately, specialized agencies can provide better ROI through their specialized insights. They are experts in targeted campaign tactics, knowing which channels perform best for what, like using Instagram for craft brands and LinkedIn for B2B wholesaling. Further, they can provide their clients with tailored measurement and metrics that might be overlooked by general agencies, such as tasting event attendance, bar menu placements, eCommerce conversions, and tracking brand recall. At the end of the day, a seasoned alcohol and spirits agency is the best choice for streamlining launch processes, as it can swiftly navigate distribution rules, licensing nuances, and compliance checks for more efficient go-to-market strategies and efforts.