Marketing is the business of promoting and selling products or services. It encompasses every action a company takes to find and attract an audience or target market for its products or services. The overall goal of marketing is to create a market, provide value, and maximize profits/revenue.

With the growing need for better products & services that provide value for customers, there’s hardly any business that can do without marketing strategy & services in these present times. Marketing creates an avenue for organizations to reach out, interact, and satisfy their customers’ needs to increase their customer base and boost their organizational growth. With the global digital marketing industry valued at over $500 billion, the marketing field is expected to expand in the coming years. 

A marketing agency is majorly responsible for developing effective marketing strategies, implementing these strategies, and evaluating results to maximize return on investment (ROI) and increase its clients' revenue. Philadelphia, best known as the center of economic activity in Pennsylvania and home to five Fortune 1,000 companies with a GDP of over $500 billion, boasts some of the best marketing agencies in the US. 

What is a marketing agency?

Marketing agencies are organizations that work with different companies or individuals to plan and execute their promotional plans. These days, all brands, celebrities, and even governments need marketing services and agencies. They can really make their lives easy by assessing what is required and then planning, designing, and executing on various platforms as they see fit.

Why are marketing agencies important?

Communicating with customers is the most important aspect of brand sales. Marketing can mean bringing awareness or reminding the customers of the products and services that exist. With the constant exposure to information, customers often forget about some brands. Marketing consistently can help overcome this issue.

Marketing agencies are important because they can develop a long-term plan for brands that is consistent and keeps up-to-date with the trends. Brands will benefit more from regular promotions compared to a one-time campaign. The agencies enable brands to stay on top of their minds and hold their market share.

Functions of a marketing agency

A marketing agency can serve different functions to facilitate the brand and its needs. Some of the functions are listed below:

1) Planning & developing

One of the main functions and benefits of a marketing agency is planning and developing promotions for brands. This includes identifying what is required, planning the promotions for different platforms, and developing or designing the executions and materials. These tasks make it convenient for brands to work with a marketing agency, as it becomes a one-window solution.

2) Communicating & coordinating

After the planning is complete, a marketing agency will coordinate with the brand’s teams and other vendors involved in the execution process. If the promotion plan includes social media marketing, the agency will negotiate and communicate with different channels for ad or material placements.

3) Monitoring & evaluating

An important function of a marketing agency is monitoring the progress and impact of its executed campaigns. If the plan is conducted on social media, a full report with analysis is generated. If the promotion was through an event or a traditional method, the agency will conduct customer interviews or a market study to assess the impact.