Top Entertainment Marketing Agencies

Entertainment marketing encompasses creating cultural buzz and fan engagement across films, music, streaming, gaming, and live experiences.

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Best 21 Entertainment Marketing Agencies

BOND

1. BOND

BOND
About BOND

BOND was founded on the simple premise that great work comes from happy people - we love what we do, and it shows. By hiring the best people and creating an environment that allows them to shine, we bring all our energy and enthusiasm to you.We succeed together. We are BOND.

CSM Sport & Entertainment

2. CSM Sport & Entertainment

Specialized Sector Agency (Entertainment Marketing)

CSM Sport & Entertainment
About CSM Sport & Entertainment

CSM is a global sport and entertainment agency, offering our clients end-to-end marketing services. We bring partnerships to life for brands, rights holders and talent by leveraging our unrivalled relationships and expertise across the industry and create extraordinary live experiences. Driven by performance, we deliver meaningful, memorable and measurable impact for our clients. Home to a team of 1,200+ people across 20+ locations worldwide, we believe in the power of sport and entertainment to inspire a better world.

BENlabs

3. BENlabs

BENlabs
About BENlabs

Take the spotlight and come create with BENlabs! By combining AI-powered tech with the greatest minds available, we empower creators of brands, social media, and entertainment everywhere to share their art with the world. With billions of impressions delivered (and counting), we help creators produce measurable impact every day.

4. UPP ENTERTAINMENT MARKETING

UPP ENTERTAINMENT MARKETING
Obviouslee Marketing

5. Obviouslee Marketing

Obviouslee Marketing

Headquarters

Charleston, SC

Founded

2005

Company Size

37

About Obviouslee Marketing

Really good marketing & design. Always incubating ideas, promoting good vibes, & creating impact for causes people & partners we believe in.

Create

6. Create

Specialized Sector Agency (Entertainment Marketing)

Create

Headquarters

Los Angeles, CALIFORNIA

Founded

2005

Company Size

130

About Create

Create is an entertainment marketing agency for films, series, and games with offices in Los Angeles and London.

Allied Global Marketing

7. Allied Global Marketing

Allied Global Marketing

Headquarters

Los Angeles, California

Founded

1986

Company Size

676

About Allied Global Marketing

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Known

8. Known

Known
About Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

Notable Clients
  • Talkspace
  • Univision
  • JUST Egg
  • Vivint
  • TelevisaUnivision
  • 9. Boston Consulting Group

    Boston Consulting Group
    RPM

    10. RPM

    RPM

    Headquarters

    New York, NY

    Founded

    2017

    Company Size

    75

    About RPM

    A leading player in Broadway and entertainment marketing since 2017. Vroom, vroom.

    Fuse

    11. Fuse

    Fuse

    Headquarters

    London, England

    Founded

    2008

    Company Size

    312

    About Fuse

    Fuse was founded in 2008 by the late, great David Pinnington, who completely disrupted the sponsorship agency landscape when he built an agency that was integrated into media and backed up by data. Since then, Fuse has grown into a global agency and industry leader. Through our integrated operating model, we’re able to offer a formidable agency solution: a one stop shop combining sport and entertainment expertise with in-house strategic, creative and activation output, all delivered with industry leading service level commitments, good governance and transparency. It’s why we’re trusted by some of the world’s biggest brands to drive business impact through partnerships.We are committed to creating an agency that is passionate, driven and lives by our shared values in an environment that allows individuals to thrive in their careers. If you are looking for an agency to help build your brand through the power of sport and entertainment, or a collaborative and progressive place to build your career, please get in touch: hello@fuseint.com

    MKTG

    12. MKTG

    MKTG
    About MKTG

    For over 20 years MKTG S+E has led some of the most transformative sponsorships in sports & entertainment. We leverage deep insights and our network of seasoned & creative team members to create impact between properties, personalities, fans, & brands across the globe. Simply put, we help brands move at the speed of fans.

    FlyteVu

    13. FlyteVu

    FlyteVu

    Headquarters

    Nashville, Tennessee

    Founded

    2015

    Company Size

    28

    About FlyteVu

    FlyteVu connects brands to consumers via the power of Pop Culture & Purpose. We leverage our industry expertise to bring our clients’ vision to life by crafting full-service marketing solutions through compelling storytelling, newsworthy moments, and unparalleled experiences. We connect brands to storytellers and amplify the message to passionate audiences because we believe that music drives emotion and emotion drives sales. We Escape The Ordinary.

    What we do:

    Talent Procurement and Strategy We identify, negotiate, and contract deals on your behalf with artists and influencers to develop a plan that authentically connects your brand to their passionate audience.

    Event Activations We design, create and build scalable consumer-driven experiences from the ground up.

    Music Rights We help you navigate the complex music landscape and work to secure rights and clearances for your campaigns.

    Media Services We amplify your message through earned and paid media to build awareness and drive impressions. We ensure you are getting the most out of media placements and partnerships.

    Branded Content We develop and produce digital content that tells a story and inspires your audience to engage.

    Technology Integration We identify relevant technologies and distribution platforms to expand the reach of your campaign.

    Notable Clients
  • Thistle Farms
  • Volunteers for Ukraine
  • Auburn U Miracle Network Dance Marathon
  • American Red Cross
  • Turnip Green Creative Reuse
  • Bauer Entertainment Marketing

    14. Bauer Entertainment Marketing

    Specialized Sector Agency (Entertainment Marketing)

    Bauer Entertainment Marketing

    Headquarters

    Nashville, TN

    Founded

    2015

    Company Size

    43

    About Bauer Entertainment Marketing

    Bauer Entertainment Marketing (BEM) delivers more fans, sales, and profit. We've helped grow 500+ music, sports, and entertainment companies including X Games, Country Jam, NASCAR, Snoop Dogg, Ryman Auditorium, Red Bull, Regal Cinemas, Uber, and Music Business Association.

    For every $1 clients spent with BEM, they saw an average $16 in return.

    BEM is a full-service marketing agency providing strategic consulting and hands-on campaign management. We’re industry leaders in removing barriers and capturing opportunities for growth through Conversion Rate Optimization (CRO). Learn more at www.BauerEM.com.

    WMA Agency

    15. WMA Agency

    Specialized Sector Agency (Entertainment Marketing)

    WMA Agency

    Headquarters

    London

    Founded

    2013

    Company Size

    238

    About WMA Agency

    WMA is a unique full service global digital creative & marketing agency dedicated to helping talent and brands connect with their target audience.Specialist in the music and entertainment space, WMA create remarkable award winning campaigns. WMA has offices in London, New York, LA, Nashville and Singapore and covers a number of disciplines including marketing strategy, publicity, creative services, social media, digital advertising and talent partnerships.LDN | NYC | LA | NASH | CHI | BER | SG

    Octagon

    16. Octagon

    Specialized Sector Agency (Entertainment Marketing)

    Octagon

    Headquarters

    Stamford, Connecticut

    Founded

    1983

    Company Size

    1314

    About Octagon

    We are Octagon. A global agency in sports, entertainment, and culture. We strike deals. Set the pace. We’re playmakers. A group of creative thinkers and energetic doers inspiring and helping brands and talent to step up and stand out. Octagon is the world’s largest creative marketing and sponsorship consulting practice, and a pioneer and leader in athlete and personality representation and management. With our fingers firmly on the pulse, we set out a clear vision for the future. Our passionate team of 800+ around the world are relentlessly committed to helping you force fate and push forward. We work with hundreds of blue-chip corporate clients, more than 1000 Athletes & Personalities, and manage more than 10,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient, and measurable marketing programs.

    Sectors
    Notable Clients
  • Mastercard
  • TCS
  • Standard Chartered
  • Julio Rodríguez: Adidas
  • ADP
  • Grayscale

    17. Grayscale

    Grayscale

    Headquarters

    Nashville, Tennessee

    Founded

    2015

    Company Size

    15

    About Grayscale

    Grayscale Marketing is an award-winning fully integrated advertising, marketing, public relations, and strategy firm based out of Nashville, TN. We've represented a diverse client base in 50 states and 4 countries.We help our clients to connect, resonate, and spread like wildfire. We accomplish that through an all-inclusive process, called IMPACT, which includes media buying, production, ideation, strategy, traditional & digital marketing, advertising, SEO, social media management, publicity, content creation, and storytelling.Our agency has developed deep relationships nationwide, in multiple sectors, including entertainment, media and the corporate landscape. We understand the complexities of a multitude of industries. GSM has represented Fortune 500 companies in the non-profit, financial, healthcare, textile, food & beverage, and government sectors, as well as, medium and small businesses, events, conferences, artists, bands, media outlets, and some of today's largest music festivals and venues selling over 1,000,000 event tickets since 2017.

    Notable Clients
  • Panorama
  • Virgin Hotels
  • Sony Music
  • Empire
  • Neste Live
  • The PM Group

    18. The PM Group

    The PM Group

    Headquarters

    San Antonio, TX

    Founded

    1988

    Company Size

    46

    About The PM Group

    Discover the largest advertising agency and business solutions firm in San Antonio. The PM Group has three decades of client success. Since day one, our business has revolved around creating significant, measurable results.An agency is nothing without its clients. So, don’t just evaluate us on what we say. Measure us by who we’ve helped. The PM Group has a history working with national brands like KFC, Taco Bell, IHOP, Pizza Hut, Six Flags, Spurs Sports and Entertainment, SWBC, and VisionWorks. We live to streamline marketing operations and increase client revenue.The PM Group operates on a proven business model, built to create winning opportunities for our clients. Our tenured champions wake up every morning to transform profound ideas into concrete executions that motivate demographic targets, activate consumers, out-maneuver the competition, and drive conversions. We have mastered the art of ROI. With experience spanning across the entire professional spectrum from retail, medical, personal services, and QSR industries to health, automotive, non-profit, manufacturing, sports and entertainment marketing and legal sectors, The PM Group knows how to generate success.We create everything from detailed media plans and robust business strategies to engaging television commercials, effective, sales-driving promotions, tantalizing print deliverables, and cutting-edge digital and social presences.If you’re looking to take your marketing & advertising to the next level, contact The PM Group today. Don’t leave your business to just anybody. Trust your hard work to a proven results leader.Let’s grow your business.One agency. One goal. Your success.

    19. Freeman

    Freeman
    ChappellRoberts

    20. ChappellRoberts

    ChappellRoberts

    Headquarters

    Tampa, FL

    Founded

    1978

    Company Size

    48

    About ChappellRoberts

    We’re an EMMY Award-winning creative agency located in the cigar capital of the world, where roosters roam as free as our bold ideas.

    Merkle

    21. Merkle

    Merkle
    About Merkle

    Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

    What Is Entertainment Marketing?

    Entertainment marketing encompasses generating buzz, engaging audiences, and sustaining cultural relevance for media properties, personalities, and platforms—this includes marketing for film, television music, streaming, gaming, and live experiences.

    Specifically, the sector includes developing campaigns for movie/TV premieres, album and tour promotion, platform launches (e.g., streaming apps), fan engagement, influencer partnerships, event activations, IP licensing extensions, digital content drops, merch rollouts, and experiential stunts.

    Key Components of Entertainment Marketing

    Film & Television Launches

    This component encompasses working with trailer-driven hype cycles, public relations tours, red carpet strategy, cross-platform teasers, and performance marketing for releases.

    Music & Artist Promotion

    The sub-sector of Music & Artist promotion includes services like single & album rollouts, tour campaigns, music streaming strategies, social-first storytelling, fanbase segmentation, and merch drops.

    Streaming Platform Growth

    Entertainment marketing includes streaming platform growth—subscriber acquisition, content recommendation optimization, binge-culture campaigns, and exclusive IP branding (e.g., originals).

    Gaming & Interactive Entertainment

    The gaming industry is also encompassed by entertainment marketing—this involves services like influencer-led launch moments, Twitch/Discord activations, esports sponsorships, beta access campaigns, and cinematic trailers.

    Experiential & Live Events

    Finally, another component of entertainment marketing is the development of campaigns for experiences and live events—features such as festival branding, ticket sales acceleration, fan-first activations, pop-ups, and immersive brand collaborations.

    Unique Aspects & Challenges in Entertainment Marketing

    1. Short Attention Spans & Cultural Saturation

    One of the main challenges of working with marketing for the entertainment industry is that the consumption is highly fragmented—audiences are frequently switching between apps, shows, playlists, and creators. All of them competing for a scroll-stopping moment.

    In addition to this cultural saturation, marketers must also face short attention spans. The entertainment sector has hype lifecycles, which means that professionals must battle through compressed interest windows (e.g., opening weekend, album drop day). This, in turn, demands aggressive pre-release buzz and lightning-fast post-launch amplification from professionals.

    2. Platform Ecosystem Volatility

    Marketing agencies also need to walk through the noise of the platform ecosystem volatility. Algorithms and monetization models are frequently changing, and platforms such as TikTok, Instagram, or YouTube can change strategies overnight—which demands quick adaptability from marketers.

    3. Intellectual Property & Talent Management

    Another challenge for marketing agencies working with the entertainment industry is talent management. The demand is talent-driven, and personal brands of actors, artists, and creators frequently generate higher engagement levels than the IP—nonetheless it needs to be aligned across schedules, contracts, and legal sensitivities.

    Another point of attention marketers must be aware of is spoiler avoidance and secrecy. Professionals need to walk a fine line between teasing and revealing, which demands tight creative control for narrative-heavy properties (e.g., MCU, HBO dramas).

    4. Timing, Trends & Virality Pressure

    Timing, trends & virality applies constant pressure for marketing agencies in the entertainment sector. The industry has an intense cultural calendar dependence—battling with Super Bowl ads, award seasons, and surprise album drops means timing and differentiation are key to break through the noise.

    Finally, in order to maintain relevancy, marketers in the industry must excel in meme fluency and trend hacking. Engagement frequently is related to being early and authentic regarding formats, sounds, or visual trends (e.g., AI remixes, BeReal cameos, TikTok filters).

    Why Hire an Entertainment‑Focused Agency

    Sector‑Specific Knowledge & Expertise

    Clients hiring entertainment marketing focused agencies will leverage sector-specific knowledge and expertise. These professionals have deep knowledge of the specificities of fan communities, streamers, film press, and social algorithms which allows them to create campaigns that are up to date with the speed of culture.

    Clients will also benefit from a launch-oriented thinking. Specialists are versed in the lifecycle of premieres, drops, and exclusives. They will engineer peaks at the ideal moments, like week-of-release buzz, festival debuts, finale watch parties). Not only that but specialized agencies also have cross-vertical fluency—they will be able to develop campaigns whether the client is an artist, game studio, streamer, or production house.

    Industry Relationships & Networks

    Working with entertainment marketing specialized agencies also provide the benefit of accessing press and influencer ecosystems. These professionals have preexisting relationships with entertainment media (e.g., Variety, Rolling Stone, Billboard) and creators (e.g., TikTokers, Letterboxd influencers, Twitch streamers). This is key in order to have faster and wider reach.

    Not only that but marketers also have familiarity with unions, talent reps, and licensing considerations. These connections are essential for them to keep campaigns running smoothly—even in critical or risky moments.

    Better ROI Through Specialized Insights

    Finally specialized agencies will grant audience behavior analytics. They will monitor trailer dropoffs, playlist saves, binge-completion rates, sentiment shifts, and TikTok-to-streaming uplift in a tailored manner that generalist marketers often miss. Entertainment specific marketers also leverage cultural agility, they have trend-spotters and fan-culture strategists that allows campaigns to keep fresh.

    On another note, specialized agencies also provide quicker launch and iteration. They have pre-tested models for sizzle reels, countdowns, tour promos, and teaser kits that allows for faster execution while maintaining adaptability for last-minute shifts.