Marketing consulting provides expert tactics and execution support to organizations to drive growth, optimize campaigns, and improve performance through services like brand positioning, go-to-market planning, channel optimization, and customer segmentation.
Headquarters
Sydney, NSW
Founded
2004
Company Size
47
Marketing Eye is a world-leading marketing consulting firm. With an outsourced marketing department model, Marketing Eye has forged a reputation as a company that is ahead of the game when it comes to how marketing, technology and communications collaborate to produce key business outcomes. With one monthly fixed fee, companies with $2 million to $200 million in revenue benefit from an experienced marketing manager, creative department, brand experts, web, digital, SEO, social media, marketing automation, public relations, journalism - all under one roof. As an international marketing consulting firm with offices in Australia, US and Netherlands, Marketing Eye capitalizes on the experience of having worked with more than 450 clients. From development of marketing strategies, through to implementation including web, social media and creative, Marketing Eye has a strong, loyal relationship with clients. What makes Marketing Eye different is that we were the first to provide a full in-house marketing management service, backed by a team of creatives, web, digital, seo, branding, public relations, communications, journalism and social media curation experts. While many copy, we lead... just like our clients. Our people are constantly pushing boundaries, showing bravery in design, disrupting industries with clever marketing on behalf of our clients and collaborating across a multi-discipline environment.Today, after more than 10 years, Marketing Eye has evolved its product delivery to include: outsourced marketing department, marketing consulting, technology development, web development, education, media, and licensing of model.Marketing Eye magazine, on the shelves in most newsagencies, is designed and written in-house by Marketing Eye.Marketing Eye is ranked in the Top 100 Influencers for Entrepreneurship by Agilience, and the Top 10 Technology Marketing Firms in New York, along with the Top 20 Marketing Solutions Providers.
Headquarters
Denver, Colorado
Founded
2020
Company Size
11
Fluvio is a consulting firm built for the realities of the modern technology business, in which speed and execution are non-negotiable.Fluvio provides flexible consulting services to help software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact campaigns. With niche experience operating within startups, global enterprises, and everything in between, we replicate proven product marketing techniques that excel in fast-paced, high-growth environments.We offer a suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle. 👉 Workshops - Gain insight, alignment, and deploy strategies to scale with in-person and remote product marketing workshops based on Fluvio’s proprietary GTM Model 👉 Consulting - Quickly tackle the most critical go-to-market challenges by embedding Fluvio’s elite product marketing consultants into your organization👉 Hiring - Find long-term success with your product marketing function by ramping up product marketing talent during the course of our engagement and graduating them into a full-time position upon its conclusion💸 Venture Investing - Secure funding with benefits; Fluvio Ventures allows startups to bring product marketing and GTM leaders onto their cap tables and into their day-to-day operations
Headquarters
Ahmedabad, Gujarat
Founded
2001
Company Size
13
The most trusted marketing consulting firm in India helps clients achieve profitable growth through strategic marketing, branding and digital marketing innovation. With an exceptional team of marketing and industry experts, we collaborate with our clients to develop OR optimize strategies and support implementation.Founded in 2001, IKON has emerged as a leading marketing strategy consulting firm in India that specialized in developing and implementing results-oriented marketing strategies and plan for marketing in India and International Market. IKON provides expertise marketing solution with the added dimension and know-how to implement aggressive marketing strategies and plan that produce results.
Headquarters
San Francisco, CA
Founded
1992
Company Size
767
Prophet is a consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s growth that is rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable. With 15 global offices and over 600 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them across consulting, experience and creative capabilities. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet is an equal-opportunity employer and strives to build a firm of many voices. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. All employment, promotion and evaluation decisions are based on qualifications, merit and business need.
Headquarters
Eau Claire, Wisconsin
Founded
2014
Company Size
3
STOKES|HERZOG is a full-service consulting, advertising, public relations, video and marketing company based in beautiful Eau Claire, Wisconsin. We help some of the country's biggest brands attract new employees through our HR marketing and work as consultants to help push your brand forward, or deal with crisis.Our team brings decades of experience in video, journalism, professional writing, public relations and graphic design to the table. They're not only amazing at their craft, they are fantastic people who make our clients' lives easier.Sarah Stokes and Chris Herzog spent almost two decades working in television news. In that time, both reported, anchored and directed newsroom operations in several midwestern markets. They’ve also developed and produced promotional campaigns for selected stations.It’s that experience that can help your business get noticed by the media and by your customers. Stokes+HERZOG brings a unique experience for knowing what media outlets are looking for and why some stories get noticed while others are ignored. Our skilled team has the talent to write those stories with the editorial precision of experienced journalists.We can help you develop a marketing plan with emphasis on paid and free media exposure. As your off-site marketing department, we’re just as hands-on as an in-house team. We’re ready to handle any media crisis to help maintain your company’s reputation and your customers’ confidence in you.We’ve earned the trust of tens of thousands of viewers over the years and we want to help you build your brand with potential and existing clients. From positive community relations and social media strategy to networking and advertising, we’ll help you build a better brand.
In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made under mounting pressure. Now, more than ever, companies need reliable data, analytics and actionable insight.Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy and natural resources sectors . Wood Mackenzie’s services include data, analytics, insight, events and consultancy. A trusted partner for over 50 years, Wood Mackenzie’s team has over 2,300 experts across more than 30 global locations who cover the entire supply chain. Wood Mackenzie’s data and analytics empowers energy producers, governments and financial institutions to be confident in their investment decisions in the face of rapidly evolving markets. Part of the Veritas group.
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 86,000 employees, IQVIA conducts operations in more than 100 countries.
IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.
Headquarters
Irvine, CA
Founded
1996
Company Size
3073
RGP is a next-gen global project solutions consulting firm helping clients connect with the right professional talent needed to tackle change and transformational initiatives. Disrupting the professional services industry since 1996, we bring a human-first perspective that embodies the Now of Work — attracting the best talent in an increasingly fluid gig-oriented environment. Based in Irvine, CA., with offices worldwide, RGP’s human agility model attracts top-caliber professionals with in-demand skill sets who seek a workplace environment that embraces flexibility, collaboration and human connection. Our winning value proposition has made us the leading provider of agile professional services to help our clients transform their businesses and workplaces. With more than 5,000 professionals, we annually engage over 2,400 clients globally, including over 85% of the Fortune 100. (NASDAQ: RGP)
Marketing consulting is about delivering expert advice, strategic planning, and operational guidance to support organizations in the recognition of opportunities, optimization of campaigns, and the generation of sustainable growth through channels and customer segments.
The service is about providing tactics such as market analysis, brand strategy, go-to-market planning, channel optimization, customer segmentation, pricing strategy, performance measurement, and training or enablement for in-house teams.
This component involves the development of clarifying positioning, messaging, and visual identity to be prominent in competitive markets.
Go-to-market strategies focuses on planning and executing products or services releases, considering target audience identification and distribution plans.
This sub-service is about guiding the switch to digital-first marketing, enhancing ROI through paid, earned, and owned channels.
This component encompasses the usage of research and analytics to develop accurate audience profiles and tailor campaigns.
Pricing and monetization strategy focuses on the evaluating of models in order to increase margins, retention, and perceived value.
This component focuses on selecting and implementing CRM systems, automation tools, analytics platforms, and data infrastructure.
One of the greatest challenges of marketing consulting are the integration needs. To align messaging through digital, traditional, and experiential touchpoints is not a trivial task. In addition, professionals must also be able to handle siloed data—meaning that they must consolidate findings from CRM, web analytics, ad platforms, and sales systems.
Professionals providing marketing consulting services must be attentive to strategic risk. Their recommendations frequently cause millions in spent and long-term brand equity. Not only that but, successful results often rely on buy-in from stakeholders across marketing, sales, finance, and leadership.
Another challenge for marketing consulting specialists are the fast customer behavior changes. Clients’ expectations are constantly evolving, which demands ongoing recalibration of strategy from marketers. Professionals must also quickly adapt to technology evolution—AI, personalization, and privacy regulations reformulate marketing approaches.
Another point of attention for agencies providing these services are the attribution challenges—delivering ROI through journeys with multiple touchpoints is not an easy task to tackle. Accountability is also key—setting clear KPIs that tie marketing activity to business outcomes is essential to driving improvements.
One benefit of hiring a marketing-consulting-specialized agency is the cross-industry knowledge. Professionals leverage proven models from different industries—tech, CPG, retail, healthcare—to uncover fresh perspectives. In addition, they also have profound specialization—specialists in brand, digital, content, or pricing strategy provide targeted counsel rather than generic insights.
Clients hiring specialized agencies will also leverage unbiased reports. An outsider’s analysis breaks through internal divergencies and entrenched assumptions. These professionals also have access to diagnostic tools—they make use of proprietary assessments and audits to identify strengths, gaps, and opportunities.
Another advantage is the rapid strategy development. Marketing-consulting-focused agencies have proven frameworks that decrease planning cycles and get initiatives to market quicker. Not only that but they go beyond strategic and frequent support with implementation—pilot programs, training, and change management.