Clients hiring CPG-focused marketing agencies will leverage strategies that adjust to the product’s short purchase cycles and strategies that are norms-compliant as well as will benefit from relationships with important stakeholders and having specialized metrics for CPG goods.
Headquarters
Temecula, CA
Founded
2006
Company Size
60
Magnetic Creative is a Consumer Packaged Goods focused global branding + human engagement agency. We exist to discover True North for companies. We humanize brands and create meaningful interactions with audiences around the world that truly connect with people. Turning stories into conversations, impressions into relationships and campaigns into results. Using technology to our advantage, we build more intelligent brand experiences for our clients.
Where Ideas Attract.
Specialized Sector Agency (CPG Marketing)
Headquarters
Los Angeles, CA
Founded
2015
Company Size
4
Brandettes is not your typical CPG marketing agency. We truly believe one size does not fit all when it comes to new product development, consumer products branding or dynamic marketing plans. Our model is unique- instead of wrestling with ongoing (massive) agency overhead, we assemble our nimble team of experts to scope out and work on your unique project or brand. Our team is comprised of the best, most celebrated marketers, designers, developers and digital experts in the industry, and we're ready to apply our skills to your consumer brand. We believe depth of knowledge is everything. Our flexible and collaborative structure allows us to do away with overblown agency pricing and deliver honest, profitable and innovative work to each and every client.We’re based in Los Angeles, but our reach is worldwide.SERVICES:BRAND DEVELOPMENT- Brand Strategy + Positioning- Branding + Graphic Design- Product Development MARKETING- Cross-Channel Marketing- Influencer + Affiliate Campaigns- Complete Outsourced MarketingMEDIA BUYING- Strategic Planning- Google Ads- Instagram + Facebook + TikTok AdsWEB DEVELOPMENT- Website Design- eCommerce- Creative Media ProductionSEO- Keyword Optimization - On-Page SEO- Off-Page / Link Building
Specialized Sector Agency (CPG Marketing)
Headquarters
St Louis, Missouri
Founded
1985
Company Size
44
CPG Agency designs immersive, live experiences for some of the world’s most admired brands. For nearly 40 years, CPG has specialized in bringing people together in meaningful ways through live event production and experiential activations designed to inspire action and grow your business.
Headquarters
Miami, Florida
Founded
2017
Company Size
6
At Beyond the Agency, we do things a little different. We produce work that makes people feel, act, and think different. It may make you laugh. It may make you cry. But we promise, it never goes unnoticed. Because normal never caught anyone’s attention. Normal is boring — and we don’t do boring.
Specialized Sector Agency (CPG Marketing)
Headquarters
Austin, Texas
Founded
2018
Company Size
10
We are storytellers and brand builders. We're driven creatives who are goal oriented and work to deliver results. We take your mission and make it ours to share it with audiences that care.We are a boutique, Austin-based agency with a strong dedication to our clients' needs. From full social media content + ad creation and management to product and food photography - we are a one-stop social shop for CPG companies. We utilize our graphic design skills, copy writing and editing expertise and target audience insights to create high quality content that helps build brand identity and sells product. The Japanese multi-meaning word "Umai" means skilled, delicious and good, and embodies our mission to create social marketing that's irresistibly inspiring and drives results.
Headquarters
Atlanta, Georgia
Founded
2015
Company Size
28
Digital marketing company that excels in programmatic display, preroll, content creating and distribution, SEO, analytics, paid search and pretty much anything digital. We provide valuable added services and consultation anytime you run with us from full website analytics reports to centralized access to your campaigns and marketing audits. We're not a corporate giant trying to squeeze every dollar we can from your business. Instead we love what we do and just want to make a good living while we provide you with our best work.
Specialized Sector Agency (CPG Marketing)
Headquarters
Raleigh, NC
Founded
2020
Company Size
1
Poast Ecommerce is a recognized fractional CPG marketing agency. We work with established and up-and-coming brands on Shopify to help drive top-line revenue through paid, earned, and owned initiatives. Schedule a 1:1 consultation with Jeremy Scott to get started!
Specialized Sector Agency (CPG Marketing)
Headquarters
Petersburg, Florida
Founded
2008
Company Size
8
It is often said that people like to do business with companies and brands they know, like and trust. What’s changed is how you connect to them.
Connectivity Media Strategy is at the forefront of helping our clients develop sound media strategy, implementation and reporting across the complex web of digital, social, experiential and traditional marketing and media.
We work with teams who are looking to ensure their brands have access to an extensive team of experts who can provide the latest tools, services, reporting and KPI tracking to increase sales across multiple verticals and markets.
Brands seek us out based on our ability to provide national strength with a targeted local approach in the US, Canada, and Internationally.
We work with brands including: Johnson & Johnson, Cricket Wireless, WWE, Heaven Hill Spirits, Pabst Brewing Company, Crunch Fitness, First Watch Restaurant, Gold and Diamond Source and more.
Headquarters
Boulder, Colorado
Founded
1999
Company Size
30
For more than 20 years, Moxie Sozo has partnered with CPG brands to cultivate an unforgettable visual language, enabling them to boldly stand out on crowded shelves and grow their market share. Throughout this period, we have collaborated with some of the industry’s largest global companies (such as AB InBev, Boston Beer Company, Campari America, Constellation Brands, Proximo Spirits, and more) while also establishing successful brands for regional and national startups.
Specialized Sector Service Agency (CPG Digital Marketing)
Headquarters
Los Angeles, CA
Founded
2007
Company Size
14
C/C/G is a Social Marketing & Creative Agency based in Los Angeles, working with innovative consumer packaged goods and food brands to meet the needs of today's evolving digital landscape. We work hard for our clients to amplify sales, delight customers, and make an impact. We've established a team of creatives and marketers that are industry leaders. We have over 12 years in the digital space, partnering with big and small brands, which has perfected our ability to leverage the best creative and digital campaigns to drive meaningful results. Our Team C/C/G is a team of go-getters, designers, marketing, and content creators. We bring an entrepreneurial mentality stemming from our roots in the startup world. As we watched Silicon Beach grow up before our eyes, we helped launch, grow, and scale hundreds of businesses by collaborating with innovative founders and our team. We're nimble, quick to market, adept at finding the trends to leverage, and focused on creativity to drive innovation. Whether a global Fortune 500 brand or a CEO with a great idea, our job is to bring that vision to life! As the digital landscape has evolved, we've focused our energy on becoming social media marketing experts. We enable companies to offload this complicated process, ensuring every part of social marketing is covered. Our offerings are easy to understand and comprehensive. What matters is our client's success, and we put their needs above our own to ensure every investment makes an impact. Located in Los Angeles, we bring the world's best creators, marketers, and innovators to make social marketing work for our clients.
CPG (Consumer Package Goods) Marketing is a marketing service that involves selling these fast-pacing consumer goods, products that are replaced rapidly. CPG encompasses products like food, beverages, personal care, and household goods that are sold either directly (B2C) or indirectly (B2B—retailers, distributors). Specialized marketing agencies will excel in new product launches, retail promotion strategies, brand partnerships management, brand stories creation, and digital marketing tactics—like e-commerce presence, social media campaigns, and influencer collaborations.
For this category, CPG marketing encompasses creating the packaging, organizing taste testing and sampling events, guaranteeing there is compliance in labeling, and disclosing health or sustainability advantages.
For Health & Beauty, CPG marketing will focus on positioning products according to its ingredient, efficacy appeals, and lifestyle congruence—such as organic, eco-friendly, cruelty-free. This will frequently count with influencer partnerships and social proof strategies.
Marketing strategies for household products & personal care products will highlight practical use cases and disclose convenience factors. This will be done by developing demonstration-focused ads, in-store displays, and efficient brand recall tactics.
For this segment of products, it is essential to include informative content and ensure regulatory compliance. All of this while disclosing the products’ benefits and conforming to legal norms about claims and disclaimers.
One challenge for CPG marketers is that marketplaces—either physical or digital—are saturated. Shelves are crowded and there are countless similar products online too. Marketing agencies need to make an extra effort to develop unique branding and packaging and sell products in a way that is memorable, creative, and constantly innovated. This, as well as quality and messaging improvements are essential to build brand loyalty and diminish the challenge of switching costs—clients have the possibility to easily buy from other brands if their demands are not satisfied.
Especially with pharmaceuticals & health products, special attention is needed regarding compliance. There are established norms regarding nutrition factors, ingredient transparency, and advertising claims that vary according to each region. Other regulation challenges are concerning shelf-life and safety requirements. Marketing agencies offering CPG services must be aware of proper storage, expiration dating, and hazard-free handling.
CPG marketing is also impacted by trends that can influence consumer demand overnight. These products are sensitive to viral social media trends, influencer endorsements, and unexpected nutrition fads that affect product’s popularity. These products are also often seasonable. Many CPG goods have peaks of demand during specific holidays or seasons of the year, which calls for a supply chain organization that is flexible and time-sensitive.
CPG products are sold across diverse channels. Agencies that offer CPG services then have the challenge of coordinating strategies through e-commerce, B2C websites, brick-and-mortar retailers and also subscription services. In addition, agencies must also be able to negotiate in retail stores to guarantee effective shelf placement. Having endcaps as well as advantageous shelf space requires good relationships with buyers and is essential to get consumer’s attention.
Clients hiring a CPG-focused agency will leverage deep sector-specific knowledge and expertise. These agencies are aware of CPG goods’ short purchase cycles. They have the best strategies to rapidly get attention for the product, to develop eye-catching packages, to capture effective point-of-sale displays, and to use impulse-buy triggers. Specialized agencies are also able to navigate compliance requirements for CPG products while crafting tailored storytelling that is in alignment with consumer values.
Another advantage of choosing a CPG-focused agency is the industry networks they have access to. Those marketers have connections with major retail chains that facilitate better product placement and promotion opportunities. They also have established relationships with influencers and media stakeholders. This allows them to craft collaborations with influential food bloggers, relevant beauty influencers, or niche publications that expand product’s reach.
Finally, clients hiring specialized CPG agencies will also leverage better ROI through specialized insights. They have knowledge of channel-specific strategies: agencies will point whether to, for example, spend on influencer marketing or Amazon optimization for a certain product. Specialized agencies also have metrics that are specific to CPG goods—they track sell-through rates, repeat purchase behavior, retail food traffic, and e-commerce subscription conversion. Lastly, they have established playbooks and guidelines for product launches and retail rollouts that allow them to have a faster market adaption.