Clients hiring email marketing specialized agencies will benefit from specific conversion copy, automated email flows, ESP partnerships, and tailored data insights.
Specialized Service Agency (Email Marketing)
Headquarters
Ahmedabad, Gujarat
Founded
2013
Company Size
86
We started as EmailMonks, back in 2013 with the sole purpose of helping our customers with all their email design and coding needs. Considering the diverse requirements of our clients, we expanded our services to include designing of landing pages and banners, end-to-end email campaign management as well as full-fledged automation with complete support for ESPs like Mailchimp, Campaign Monitor, Salesforce, Marketo, and HubSpot to name a few.Over the years, we have catered to 5000+ brands and agencies in 52+ countries.In 2019, we got a new identity as Uplers by merging with our sister ventures, WebbyMonks and Octos, into a one-stop MarTech solution where we aim to offer a delightful customer experience with our wide range of services.
Specialized Service Agency (Email Marketing)
Headquarters
Grapevine, Texas
Founded
2016
Company Size
36
InboxArmy is an elite, full-service email marketing agency offering the full spectrum of email marketing services, including:- Full-Service Campaign Management- Email Template Production- Email Marketing Strategy- Email Marketing Audits- Email Automation & Custom IntegrationsWe work with brands of all sizes, agencies, and email service providers to deliver best-in-class quality service, production, and support.
Headquarters
Barcelona
Founded
2018
Company Size
134
A global Email Marketing Agency to help supercharge #ecommerce revenues with highly specialised #EmailMarketing services 🔥 Hit us up for a Free Marketing Audit
Headquarters
Los Angeles
Founded
2017
Company Size
61
We are The Email Marketers: An e-commerce and Klaviyo specialized email marketing team dedicated to turning your site visitors into customers and your customers into loyalists.We are not an agency.In fact, I created The Email Marketers because I hate agencies.My past experience with agencies has been high cost, templatized solutions, and little to no care for clients.What I think really makes us different?We care. We deeply care about our clients, their results, and the brands that many have spent their entire savings and energy on building.In our work, our sole focus on email marketing allows us to be true experts, and our team structure and company philosophy make us feel like your in-house team of experts.When it comes to email marketing, we believe in creating the benchmarks of the future. Best practices don't exist because following standard orthodoxy immediately means becoming just like any other brand. That's why we innovate, test, and put creativity at the forefront of what we do. We call this alchemy. Mostly because we like fancy words.Schedule a free call strategy call today and meet us. No strings attached
Headquarters
London
Founded
2015
Company Size
6
Enchant is an email marketing agency based in London, UK.Whether it's strategy, analytics, creative or email tech, we help ambitious brands get email right.
Headquarters
Singapore, Singapore
Founded
2017
Company Size
88
Chronos Agency is a Lifecycle Marketing Agency helping high-growth DTC brands scale profits with Email, SMS, and Push Marketing. We're a global team of 80 that acts as an extension of your business to scale together.
Headquarters
New York, New York
Founded
2007
Company Size
1921
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Headquarters
New York
Founded
2018
Company Size
14
Budai Media is a retention marketing agency for e-commerce brands. The company was founded by Daniel Budai in 2018 with the purpose of helping eCommerce brands building strong relationships with their customers. The goal of Budai Media is to increase revenue and sales for your business. Budai Media is driven by continuous learning, international culture, with a dedicated team of ecommerce experts with vast experience in digital marketing. Our motivation is to increase customer lifetime value using e-mail, SMS, messenger marketing, and other retargeting methods. We also provide Conversion Optimization for ecommerce stores all over the globe.We dive into linguistic programming to achieve the best marketing strategy to work for your products and your clients, building a long-term relationship. Our weapon of choice is laser-targeted segmentation, copy that converts, and a solid long-term strategy and human psychology.
Email-marketing is a communication through inbox tactic made for driving leads, sales, and to secure clients. The messaging is permission-based and can be tailored to both B2B (prospects, customers, partners) and B2C (e‑commerce shoppers, app users).
This component is about follow-ups. It involves series, cart recovery, post-purchase follow up, and win-back messaging.
This is the component responsible for confirmation orders, updating on shipping, making usage alerts, and in-app event triggers.
This messaging is about sharing flash sales, product launches, offers that are seasonal, and also making loyalty-point pushes.
This B2B type of email marketing involves webinar invitations, lead-nurture messaging, and ABM one-to-one outreach tactics.
The newsletters sector of email marketing includes sharing curated content, sponsorship inventory, and also involves audience monetization.
Finally, this component is about guaranteeing compliance standards. It encompasses HIPAA, FINRA, GDPR/CCPA consent & preference‑center management.
The primary challenge about email marketing is regarding deliverability & reputation management. It is necessary to make an effort to reach inbox placement rather than spam. There are standards like sender score, DKIM/SPF/DMARC alignment, and bounce rates that determine if a message is going to reach the primary tab. dictate whether emails reach the primary tab.
In this sense, warming & throttling is also a point of attention. New domains and IPs do not have prior reputation built and need to increase the amount of emails sent gradually, otherwise will risk being blacklisted by email providers. Accordingly, Internet Service Providers (ISP) like Google and Outlook use opens, clicks, and complaint rates—engagement signals—to decide whether the sender is trustworthy or not.
Email lists become outdated from time to time, up to 25% of email addresses turn invalid each year and ongoing validation is needed to delete inactive users from mailing lists. In addition, agencies need to establish sunset policies—which will cease emails to bad addresses after a chosen period of time.
There is also the challenge of dynamic segments. In order to secure behavior-based cohorts that will tailor communication to specific leads—like browse abandoners or high average order value VIPs—agencies must maintain real-time updates with CRM/CDP data. List hygiene is also impacted through preference centers. This allows customers to select the desired frequency and content they want, which in turn reduces opt-outs.
Another challenge for agencies providing email marketing services is the inbox competition. Special attention is needed in order to craft compelling subject lines and preheaders that grab the readers’ attention within the 60 characters limit. Subsequently, agencies need to turn opens into clicks, which then require persuasive storytelling with benefit-driven copy, social proof tactics, like countdown timers for example. Besides all that, agencies still have to make use of alt text, high-contrast palettes, and modular design in a way that is guaranteed that all subscribers will be able to engage.
Data complexity is another specific aspect of email marketing. In order to test effectiveness, agencies need to run multivariate tests and have holdout groups, which requires deep statistical rigor. This will help analysts to determine if the efforts generated an incremental lift in results or just cannibalization—a shift in existent behavior. Email marketing initiatives also need real revenue, not just opens and clicks. For that, agencies need to connect their email platform to tools like GA4, Shopify, and Salesforce, so that they can calculate true ROI and CAC payback.
One advantage of hiring agencies specialized in email marketing is that they provide deliverability doctors: professionals that work directly with maintaining your sender reputation strong. They will do proactive blacklist monitoring, ISP remediation in case you are flagged by email providers, and authentication setup to guarantee that your emails are trustworthy. You will also leverage conversion copy & design—specialized agencies provide micro-copy, establish call to action hierarchy, and create mobile-first templates that enhance clicks and sales. Clients also benefit from automated email journeys that are well-timed and drive revenue without overloading clients.
Clients hiring specialized email marketing services also take advantage of industry relationships & tehc-stack mastery. Agencies have partnerships with email service providers like Klaviyo, Braze, Iterable, HubSpot, and Salesforce Marketing Cloud that grant priority support and beta access to clients. These agencies also excel in tool integration—they are able to seamlessly sync data with CDPs, CRMs, and e-commerce platforms that allow the development of triggers in real time. Another gain from hiring specialized agencies is that they already have close contact with postmasters at Gmail, Yahoo, and Microsoft, which enables them to resolve problems faster.
Finally, email-focused agencies offer the advantage of having better ROI through specialized insights. Clients are able to access KPI benchmarks by vertical, which allows them to evaluate results within their industry but also to compare with other sectors. Some key metrics include open‑rate normalization post‑iOS 15, revenue per recipient, and LTV contribution.
In addition, specialized agencies excel in continuous experimentation—they are used to developing hypothesis roadmaps, statistical testing and iterative creative refreshes. Lastly, email marketing services provide cost efficient benefits—tactics like automated segmentation and triggered flows allow to gradually increase revenue without necessarily having to increase the list.