Cannabis marketing focuses on compliant brand awareness, consumer engagement, dispensary SEO, and loyalty programs within strict regulatory guidelines.
Specialized Sector Agency (Cannabis Marketing)
Headquarters
Newton, MA
Founded
2017
Company Size
20
Cannabis Creative Group is an award-winning digital marketing agency specializing in Cannabis and CBD. Headquartered in the Boston area, Cannabis Creative Group has client partnerships in 22+ U.S states, Canada, Mexico, and Europe. Our goal is to support clients to expand their market share and grow their business through creative digital marketing campaigns. With decades of experience in digital marketing, the Cannabis Creative Group team of creative professionals work with publicly traded cannabis companies, multi-state operators, hemp & THC brands, and ancillary businesses. Ranked as one of the top 25 cannabis digital marketing agencies in the U.S by Strain Insider, Cannabis Creative Group also took home the 2020 Hermes Creative Award for CBD E-commerce Web Design and Development, as well as, the Web Marketing Association award in 2021 for Advertising Online for a CBD Consumer Brand.
Specialized Sector Agency (Cannabis Marketing)
Headquarters
Denver, Colorado
Founded
2017
Company Size
19
PufCreativ is an award-winning, community-focused cannabis marketing firm - creating custom strategies and advertising solutions. Website design, development, e-commerce, social media and content creation are just a few of the services offered.
Email us: hello@pufcreativ.com
Specialized Sector Agency (Cannabis Marketing)
Headquarters
Seattle, WA
Founded
2009
Company Size
4
Wick & Mortar (formerly Online Marijuana Design) is an integrated team of designers, developers, writers, and strategists. For over eight years, we’ve helped cannabis businesses craft honest, emotional experiences through strategy, brand development, graphic design, web design, and storytelling.Since 2009, we have been crafting, creating and cultivating cannabis brands. We are the oldest and longest running cannabis branding, marketing, and advertising agency in the country.Everyone at the OMD Agency brings a unique perspective to our work. Together, we pair imagination with proven design, marketing, and advertising methods to find the sweet spot between the inspired and the analytical.Every bit of our work is rooted in our belief that design is not a deliverable, but a way of life. A great brand is a reality built through experiences. We treat every interaction as an opportunity to strengthen the bond between brand and customer.
At Herban Creative, our team of marketing professionals work to ensure we are accurately steering your brand in the right direction. The goal is to increase your presence and revenue within a growing market, one that is actively seeking your product.From branding to new websites we strive to launch your budding business into the market with digital services to keep you consistently on the map. If you’re looking to take your new or existing cannabis business to the next level, medical or recreational, feel free to reach out so we can get started today!
Headquarters
Denver, Colorado
Founded
2015
Company Size
26
Your cannabis business is unique and deserves a unique approach. That's why we work backward.
Starting with your business goals, Hybrid creates custom marketing strategies that cultivate success.
We don't sell marketing services, we build transformative solutions. It just so happens that we use marketing as our building blocks.y
CannaMack is a full-service marketing agency dedicated to helping your cannabis brand succeed in the cannabis industry. We know the challenges that come with marketing in this industry. Our team of experts has developed an innovative marketing strategy that has a proven track record with both medical and adult use operators.
Specialized Sector Agency (Cannabis Marketing)
Headquarters
St. Catharines, ON
Founded
2018
Company Size
4
ColaDigital is Canada's most experienced digital marketing agency dedicated to marketing cannabis, hemp & CBD products. We partner with marijuana & hemp companies who share our vision of destigmatizing cannabis and breaking new ground in this dynamic industry.We offer e-commerce website development, search engine optimization (SEO), blog content writing, Google Ads, Facebook Ads, display and native advertising on Mantis, and native advertising on Outbrain.Have a project in mind? Contact us today. We're ready to help you grow!Our creative and strategic digital marketing team will create a unique and memorable brand identity, design the perfect SEO optimized website, and develop the best social media marketing solutions for your company's unique needs in medical and recreational cannabis industries.Having a team that has been involved in the social and digital marketing space since 2014, we believe our experience speaks for itself. We know what works and what doesn’t. We’ve served over 65 clients in a wide variety of B2B and B2C sectors, including 2 medical cannabis companies. We have developed marketing formulas and processes which cut down on the research time before implementing a strategy. We’ve created lead funnels for several businesses, with some directly related to the cannabis industry. We’ve been able to advertise “medical cannabis” and “medical marijuana” using those exact terms in our ad copy. See case study here. We understand cannabis marketing. You need to trust your company’s marketing will be that lives for cannabis marketing and the industry as a whole.Work With Us!
Specialized Sector Agency (Cannabis Marketing)
Headquarters
Denver, Colorado
Founded
2014
Company Size
3
Cannabrand is a full-service cannabis branding agency, dedicated to the marketing of cannabis products and services. We partner with cannabis industry companies who are dedicated to making their brand image not only recognizable, but an experience for the consumer.Cannabrand is at the forefront of the recreational marijuana industry with over 30 years of combined work experience. Well-versed with the regulations of cannabis advertising and marketing laws, we pride ourselves in partnering with elite cannabis brands.
Headquarters
Phoenix, AZ
Founded
2015
Company Size
1
Marijuana Marketing Xperts is a division of V Digital Services that focuses solely on digital marketing for the marijuana industry. We provide marijuana businesses with smart digital strategies designed to increase web and mobile presence, generate leads to expand your customer base, and deliver significant ROI and increased revenues. What makes us unique is our cannabis programmatic advertising network designed specifically to reach audiences interested in medical and recreational marijuana wherever they are. As part of the Voice Media Group network, which publishes five alternative weekly newspapers across the country, we have an important voice in the national marijuana conversation.
Headquarters
Denver, Colorado
Founded
2017
Company Size
32
Grasslands is an integrated PR and marketing agency that specializes in strategic communications services for wellness brands spanning food + beverage, cannabis, beauty, psychedelics and supplements. The agency brings a unique Journalism-Minded™ ethos to its operations, honing brand messaging and easing media relations for business leaders. Grasslands was founded in 2016 by 24-year newspaper veteran Ricardo Baca, whose groundbreaking work includes being the world’s first Cannabis Editor for a mainstream news organization, The Denver Post, and guiding Colorado’s psychedelics policy development as a governor-appointed Natural Medicine Advisory Board member. Our proven process has earned numerous accolades, including a Clio Award and the inaugural Emjay International Cannabis Award for Best PR Agency of the Year. What are the hallmarks of the Grasslands approach?•Gripping narratives rooted in mission, vision and values•Accountability in communication, execution and activation•Commitment to deadlines, details, solutions and results•Over-the-top hospitality and community building•Navigating crises with cool heads and strategic expertiseHeadquartered in Denver, Colorado, with a staff presence on both the East and West Coasts, we are deeply familiar with both sides of the news desk, the challenges that entrepreneurs face in building their businesses, and the ways that national and local media operate. At our core, we are passionate communicators dedicated to our clients, our colleagues and our community. Our team is made up of tenacious professionals with a deep bench of experience spanning cannabis, natural health, wellness and food & beverage PR as well as journalism, publishing, digital media and academia.
Specialized Sector Agency (Cannabis Marketing)
Headquarters
Kalamazoo, Michigan
Founded
2013
Company Size
5
KindTyme is a creative agency founded in Portland, Oregon servicing companies globally from startup to fortune 500! Our team of experts craft unforgettable visual & auditory experiences with every premium design & media asset we produce. From brand identity & packaging, to promos, websites, commercial photography & video production; we offer a full suite of design / media services. Your culture is your brand; & KindTyme helps brands discover their culture, find their voice, figure out who they are & make it all look amazing.
Headquarters
Frisco, tx
Founded
2019
Company Size
1
Digital Marketing for Cannabiz Professionals.There are plenty of digital marketing companies out there. We just happen to have years of experience working in the cannabis niche. As more states open up for THC legalization, the need for cannabis professionals will increase. You invested the time, money and resources to specialize for the growing industry. Hire a marketing company that understands your business.
Specialized Sector Agency (Cannabis Marketing)
Headquarters
San Diego, California
Founded
2018
Company Size
3
CannaMedia is a full-service advertising and marketing agency that provides solutions to help cannabis dispensaries get brand awareness and stay top of mind. Even as the cannabis industry expands, marketing for dispensaries and the laws that govern them remain restricted. With over 70 years of combined experience in the ad space, the team at C Media excels at navigating these restrictions and increasing your brand awareness.
Cannabis marketing involves the tactic advertising of cannabis-related products, dispensaries, wellness brands, and ancillary services while working through a tightly regulated environment. The main goal is to generate brand awareness, education, and compliant consumer engagement through medical and recreational environments.
The sector encompasses services like retail launch campaigns, SEO and dispensary finders, compliant paid media, influencer activations, loyalty programs, in-store signage, brand storytelling, product education, trade show presence, packaging strategy, and community partnerships.
This component involves services like localized SEO, SMS & loyalty program activation, Google My Business optimization, menu integrations (e.g., Weedmaps, Dutchie), and in-store UX design.
Cannabis CPG Brand Promotion encompasses working with product positioning, influencer reviews, terpene & effects-based messaging, compliance-friendly content, and packaging differentiation.
This sub-sector of Cannabis Marketing is about delivering provider outreach, patient onboarding funnels, condition-specific campaigns, email nurture sequences, and doctor partnerships.
Ancillary Business Marketing is about the fact that services such as lighting, packaging, testing labs, security, logistics, and software platforms need B2B-focused messaging and vertical-specific lead gen.
When dealing with federally legal hemp-derived products, marketing campaigns may reiterate wellness, sleep, recovery, or beauty—which requires strategic storytelling that dodges health claims.
Some of the main challenges of working with Cannabis Marketing are clearly the patchwork compliance and the advertising limits. There are rules that differ from state to state, including regarding marketing standards. Thus, agencies need to monitor evolving local regulations constantly.
There are also platform ad restrictions—Google, Meta, and major DSPs restrict cannabis advertisements. Marketers need to depend on workarounds, which means that they develop contextual targeting, age-gated landing pages, and influencer storytelling.
Another challenge of course involves trust, education and stigma around cannabis. There are deep consumer misconceptions—many audiences still relate cannabis with antiquated bias or lack elementary understanding about formats, effects, and safe usage. There is also the challenge of budtender influence—in-store staff frequently incorporate a central role in generating product discovery. In turn, marketers need to not only enable but also educate internal advocates.
Marketers working with Cannabis Marketing need to handle retail saturation and product differentiation. The shelf space is crowded, and as SKUs explode (pre-rolls, vapes, topicals, edibles, etc.), brands need to be noticeable through flavor profiles, form factor innovation, and effect-specific messaging. In that sense, in the cannabis market loyalty is limited—with constant price shopping and deal-seeking, brands are required to invest in education, UX, and community to create retention.
Marketing agencies in the cannabis industry must also deal with fragmented tools—dispensary POS systems, CRM tools, and compliance software frequently lack proper integration, which makes attribution and LTV analysis hard. Not only that but there is also the fact that ad restrictions restrain retargeting tactics, demanding more organic-first funnels, content SEO, and direct-subscriber growth.
Marketing agencies specialized in the cannabis industry provide the benefit of sector-specific knowledge and expertise. First, they leverage regulatory influence—these professionals have a deep understanding of HIPAA concerns in medical states, cannabis-specific packaging rules, SMS opt-in requirements, and how to create compliant content pipelines.
They also deliver cannabis-savvy creative strategy—cannabis-focused professionals are able to strike the right tone (between culture, wellness, and scientific authority) in order to reach not only canna-curous but also veteran users. Finally, they leverage product & audience literacy, grasping the fine points of full-spectrum vs. isolate, sativa vs. indica blends, terpene-driven buying, and regional terminology.
Clients working with cannabis-focused marketing agencies can access industry relationships and networks. These agencies have retailer and distributor ties (e.g.multi-state operators, dispensary buyers, and delivery platforms) which allows for assistance in distribution and co-promotion.
Not only that but they can also provide influencer and event access. Relationships with niche cannabis creators, event promoters (e.g., Hall of Flowers, MJBizCon), and underground culture channels are key to enhance brand visibility in an authentic way.
Cannabis marketing specialized agencies also provide compliant performance marketing. They excel in scale through email, SMS, native placements, cannabis-friendly ad networks, and geo-targeted digital OOH. They also deliver cannabis-specific analytics, tracking store-level footfall, product sell-through rates, QR code usage, loyalty redemption, and list growth in restricted ad platforms. Finally, they leverage pre-built dispensary playbooks, POS integrations, and packaging partners that diminishes go-to-market friction and enhances odds of breakout product success.