Health and wellness marketing bridges science and storytelling, promoting everything from supplements to telehealth with compliance-backed credibility, personalized journeys, and ethical persuasion.
Specialized Sector Agency (Health & Wellness Marketing)
Specialized Sector Agency (Health & Wellness Marketing)
Headquarters
Santa Monica, CA
Founded
2003
Company Size
4
Quaintise is a leading health & hospitality branding and marketing agency, based in Santa Monica, California. Founded in 2003 by Raquel Baldelomar, Quaintise means beauty, elegance, and a well-crafted strategy, which is the mission we strive to uphold for our clients by building strong brands that drive new business. From the beginning to end of a project, the end-customer is at the center of everything we do. We dig deep into their desires, behaviors, and feelings so we can deliver brand experiences that exceed their expectations. Our bold approach to storytelling, innovation, and messaging has yielded remarkable results for companies such as Cedars-Sinai, a premier hospital in Los Angeles, Susan G. Komen, the world’s largest breast cancer organization, and DFW Capital Partners, a healthcare-focused private equity group with $600 million in assets under management. We work across the health and hospitality sectors, serving the many audience groups within healthcare to build brand currencies, tell compelling stories, and drive growth – by connecting business strategy with a deep understanding of customer behavior.
Specialized Sector Agency (Health & Wellness Marketing)
Headquarters
Houston, Texas
Founded
2013
Company Size
55
DECODE is a national, award-winning, full-service creative agency with a digital foundation specializing in health and wellness. Over the years, we’ve proven that nothing is more fundamental to successful long-term marketing efforts than creating long-term relationships between brands and patients.Understanding — and using — technology the way we do gives us a unique insight into “people chemistry.” And it’s chemistry that inspires action and creates relationships. In turn, relationships deliver what healthcare brands want most: loyalty.Recent Awards:MM&M's Silver Small Healthcare Agency 2022Houston Business Journal Fast 100 2022
Headquarters
Bryn Mawr, PA
Founded
2018
Company Size
2
The healthcare information landscape is evolving daily. Patient and consumer demand for transparency, authenticity, and quality health and wellness services requires that healthcare professionals escape old ideas and reshape the brand image and marketing narrative of their practices.elixir Health Branding will elevate the brand identity of your healthcare practice through a series of multichannel marketing tactics and programs, including brand identity & storytelling, social media, customer relationship marketing, events, PR, patient experience optimization -- crafting a marketing plan and future practice vision while navigating a course to continued practice financial growth.
Headquarters
Austin, TX
Founded
2012
Company Size
40
At Health and Fitness Activations, we connect health and fitness-related products and services with consumers who can benefit from these brands. We provide the expertise, administrative support and hard-working, passionate staff to ensure your demos and events achieve the maximum ROI. By providing staff for only clients in these fields, we are able to connect with talent who have the same passions as our clients - bringing healthy lifestyle choices to the masses, while turning a profit!We have a tougher screening process than other agencies, meeting all models face-to-face or via video conference. We also train staff via video-conference, to ensure they retain the knowledge critical to the events' success!
Headquarters
Toronto, Ontario
Founded
2011
Company Size
22
At Spark Growth, our passion is creating meaningful, human connections that inspire action for our clients. We're an analytically driven team of creative thinkers who can fully execute an online brand from strategy, to messaging and visual identity, through implementation and optimization.Our services work hand-in-hand or independently to fully develop and effectively communicate your online brand to the audience that drives real value for your organization, including: brand strategy, messaging and visual identify, social media strategy, analytics and landscape intelligence, digital advertising, website design and development, and email marketing. We believe in setting and achieving actionable business goals — not vanity metrics — and we help our clients meet those goals year after year. If we sound like the type of company you'd like to work with (or for!) we'd love to connect (platform pun intended).
Headquarters
Reno, Nevada
Founded
2003
Company Size
64
LET’S BE BETTER EVERY DAYWe’re a creative digital performance marketing agency that helps passionate organizations achieve inspiring results.Everything we create, from digital strategies to brands, websites and digital marketing programs, is designed to keep improving. We do this through custom-crafted solutions. Because real digital impact requires original craft. That’s creative digital performance. Since 2003, we’ve worked with international brands such as Autodesk, Google, Newport Beach & Co., Santa Monica Travel and Tourism, Tahiti Tourisme, University of California, Yosemite, and more.We’re an approved Google Analytics Certified Partner (GACP) and Premier Google Partner.In 2014, we were recognized as Nevada’s Small Business of the Year by the U.S. Small Business Administration. And for five years in a row, Inc. magazine has recognized us on its annual Inc. 500|5000 list of the nation's fastest-growing private companies, putting us in the Inc. 5000 Hall of Fame. .
Health and wellness marketing promotes products, services, and experiences that improve physical, mental, or emotional well-being. It spans supplements, fitness tech, telehealth, healthy F&B, and preventive-care solutions.
Marketing for the health and wellness sector involves launching nutraceutical and supplement lines and promoting them through FDA/FTC compliant marketing copies, ingredient storytelling, clinical-study translation, and PDP optimization, while aiming at subscription retention.
Staying up-to-date with technological advancements, health and wellness marketing specializes in digital health and telemedicine, using various strategies to fill potential trust gaps, such as HIPAA-safe lead generation, trust-building UX, patient testimonials, and patient-journey nurturing.
Digitalization and tech advancements in the health sector are also responsible for the boom of fitness tech and wearables, leading specialized marketers to focus on tactics that highlight data insights and community features to generate more engagement, leveraging positioning trackers, smart scales, and connected equipment for that.
Health marketing involves marketing healthy food and beverages as well, often calling attention to the products’ functional ingredients like adaptogens and probiotics, crafting shopper marketing strategies in natural and conventional channels, and creating sampling programs to attract consumers.
Another specialty of wellness and health marketing is mental health and well-being apps, requiring marketers to be skilled at stigma-reduction storytelling, sensitive-topic messaging, and therapy-referral funnels, while being attentive to community moderation.
When it comes to health and wellness marketing, consumer trust and brand reputation are key factors for success, as consumers scrutinize safety, efficacy, and credentials, often researching clinical data and checking peer reviews before making any purchase or hiring any service. Accordingly, specialized marketers create campaigns that balance human stories and scientific evidence, stacking credibility through study citations, expert partnerships, and user-generated content (UGC).
Real-life health issues usually have people taking non-linear journeys to address their problems, normally hopping between symptom searches, Reddit threads, doctor visits, and viewing influencer reels; reaching touchpoints that span education, trial, and adherence. In this case, omnichannel paths are essential to address complex user journeys, with strategies using SEO for users googling their symptoms, engaging them with quiz funnels, to getting users to download and proceed through app onboarding, triggering refill reminders. Journeys like these are rather complex and can vary from condition to condition, calling for adaptability from marketing agencies to properly handle them.
The health industry is one of the most regulated industries out there, requiring agencies that know how to stay in compliance with FDA, FTC, HIPAA, and GDPR, as they shape copy, data handling, and ad targeting. From having compliant phrasing and HIPAA-safe retargeting tactics to ensuring valid disclaimers on campaign assets, marketing firms face a complex compliance web that, when not properly navigated, can result in legal revisions, campaign pauses, and financial loss.
With the widespread access to social media and information online, wellness trends as well as health-related misinformation can spread rather quickly, requiring agencies to show agility in action to correct false claims and make users aware of trends that can be harmful. Common tactics used to get around these issues include agile creative testing, myth-busting content, and real-time social listening to counter misinformation.
In the health sector, knowing the best way to handle sensitive data is crucial, considering that health data is personal and that topics like mental health, weight, and chronic illness are quite stigmatized in society. When health data and those topics are addressed, ethical storytelling and empathetic language are key, bearing in mind that fear-based tactics can backfire in these circumstances. Besides that, using inclusive visuals and privacy assurances can also aid in building a smoother campaign.
Working with a specialized agency means partnering with experts who can craft copies that survive compliance requirements while remaining compelling and engaging. Moreover, with years of experience, these professionals have clinical and scientific literacy, being able to interpret studies, collaborate with medical advisors, and translate findings into consumer benefits without over-promising anything. To top that off, the agencies have mastered lifecycle marketing for the health sector, from acquisition, to adherence, to advocacy, specialists are masters of tailoring messaging to every stage.
Health and wellness marketing agencies have established relationships with professionals and services in the industry, possessing pre-vetted rosters of MDs, RDs, trainers, and psychologists, enabling them to co-create credible content and brand endorsements. The firms also maintain established pipelines to wellness creators and influencers, so that they can have a more authentic reach. Further, the specialized agencies’ network also extends to retail and distribution, having connections with Whole Foods, CVS, GNC, and digital pharmacy platforms that can accelerate shelf placement and co-op programs for their clients.
Specialized firms are capable of making faster, compliant launches, as they have already proven playbooks for things like Mental Health Awareness Month, New Year resolution pushes, and supplement category resets, shortening discovery cycles. Besides, these agencies are skilled at maneuvering health-centric analytics, tracking metrics like subscription adherence, refill cadence, and lifetime value by health goal, which might be overlooked by general agencies. Ultimately, health and wellness marketing firms are experts in channel-specific targeting, knowing which channel is best for what in the industry, like TikTok Spark Ads for routines, symptom-based Google Ads for web research, and programmatic CTV for wellness audiences.