Healthcare marketing focuses on engaging patients, providers, and payers to promote medical services, wellness programs, and pharmaceuticals in a highly-regulated industry.
Headquarters
Orlando, Florida
Founded
2014
Company Size
15
Intrepy Healthcare Marketing is the #1 healthcare marketing agency offering award-winning digital marketing services to surgical practices and B2B healthcare organizations. We specialize in localized SEO, paid media, lead generation, custom website design, content marketing, and more.Medical is all we do; therefore, we are experts in the ways to reach patients or providers for your organization. You partner with a healthcare marketing agency because we get it. Our ideal clients are multi-location surgical practices (i.e. Orthopedic/MSOs) and B2B healthcare groups looking to increase lead volume or partner with a vendor to grow their client's new patient appointments.-Medical SEO-Paid Advertising-Reputation Management for Physicians-Listings Management for Doctors-Marketing Automation-Marketing Growth Dashboards
IPG Health is home to some of the world’s most celebrated and awarded healthcare marketing agencies. We are a collective of 45+ agencies and 6,500+ people across six continents driven by a healthy obsession with marketing solutions that accelerate impact on lives.Our full-service agencies and 18+ specialized units sit at the nexus of creativity, technology, data and culture, ready to help clients accelerate their business and impact on lives around the world.In our mind, there’s nothing more important than health. That’s why we’re obsessed with harnessing creativity, technology, data and culture to create the next mind-blowing ideas that will transform health & wellness, shaping the future of health. It’s why we’re relentless about making science understandable and actionable, connecting it to human needs. And it’s why we’re obsessed with doing what’s right for our clients, their brands and our people.
Headquarters
Irvine, California
Founded
2001
Company Size
50
We are a team of giants with high expectations of the brands we work with and higher expectations of ourselves.
We are not merely results-driven; we obsess over them.
We blaze new trails because industry standards, best practices, and yesterday’s trends just don’t cut it.
We are not satisfied with consumer engagement. We aim to enchant and convert. And we do so by our unique ability to tell the right story, in the right way, to the right people.
We believe that the sales funnel should lead to loyalty and not stop at purchase. As such we have helped our clients enter into new markets, expand existing markets, acquire new customers, retain those customers, and garner their loyalty.
We've worked closely with some of the biggest brands in the world – changing the future of individual companies and the industry at large.
We serve market leaders, regulated entities, and innovative visionaries. We also have among the highest client retention rates in the industry and our roster primarily comes from referrals. We do good work, we do it well, and hence surpass preset goals, every time.
We are a passionate team of creatives, strategists, analysts, SMEs, visionaries, innovators, and perfectionists.
We are TRAFFIK.
Our Clients: - #1 in banking - #1 in security - #1 in medical device - #1 in transit - #2 in healthcare insurance
Recurring Awards: - Telly - Davey - Mature Media Awards - Communicator Awards - Healthcare Advertising Awards - National Health Information Awards
Capabilities: http://wearetraffik.com/capabilities Case Studies: http://wearetraffik.com/work
*We are Minority Business Enterprise (MBE) Certified, LBA
Specialized Sector Agency (Healthcare Marketing)
Headquarters
Bristol, England
Founded
2006
Company Size
36
Ideas made for stronger returns.We are the outcome partner for leaders in global health. Our team of diverse problem solvers weave together science, strategy and storytelling, to deliver measurable outcomes that propel health and wellbeing forward.Enabling our clients to strengthen revenue streams and reputation.
Specialized Sector Agency (Health & Wellness Marketing)
Headquarters
Philadelphia, PA
Founded
1990
Company Size
975
Digitas Health is the Agency of Now: the first global connected-health agency, purpose built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group.
As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Headquarters
Birmingham, Alabama
Founded
2012
Company Size
17
Spot On knows healthcare. It isn’t what we do – it’s ALL we do. Our track record of expanding pipelines, supplying sales with the right prospects, and cementing authority for our clients is a direct result of our many years of experience. We shape complete digital marketing strategies encompassing branding, website optimization, digital advertising, and content, and partner closely with stakeholders to ensure consistent alignment and success.
Headquarters
Atlanta, Georgia
Founded
2009
Company Size
93
Flip your competition the bird, with Cardinal.
Our passion? Healthcare. Our mission? To connect 6 million patients with the care they need and deserve through patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare organizations.
We advise some of the most recognizable leaders in healthcare like ATI Physical Therapy, BAYADA, North American Dental Group, and Octave Behavioral Therapy to deliver patient acquisition solutions that build brand recognition, boost conversions, and ignite growth. Every. Single. Day.
As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment.
A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue; but ultimately, the breadth and depth of our approach depends on your end goals. Performance marketing, on your parameters.
We're not just marketers; we're passionate advocates for better health outcomes.
Ready to grow? Let’s fly.
Specialized Sector Agency (Healthcare Marketing)
Headquarters
Brentwood , TN
Founded
2010
Company Size
13
Activate Health is a boutique marketing and public relations firm serving clients in the healthcare and health technology space including health plans, specialty pharmacies, health systems, data analytics, EMR and business process outsourcing firms.
Headquarters
La Grange, IL
Founded
1983
Company Size
70
SPM Marketing & Communications was acquired by Unlock Health in November 2023. Unlock Health is the first growth platform purpose-built for healthcare organizations. For too long, healthcare organizations have had to settle for incomplete insights and disjointed data in the absence of a unified growth solution partner. There wasn’t One solution, until Unlock Health. We tore down the long-standing barriers between marketing, technology, and managed care. By seamlessly integrating these essential ingredients of growth and sustainable performance, we forge meaningful connections between consumers and care, empowering clients to make more strategic decisions and investments, see better results, and prove the value of marketing. With a spirit of relentless optimism and innovation, we are reshaping the future of healthcare. Visit us at unlockhealthnow.com to learn how we’re taking the guesswork out of growth.
Specialized Sector Agency (Healthcare Marketing)
Headquarters
Irvine, California
Founded
2006
Company Size
39
Founded in 2006, Healthcare Success is a respected, full-service brand performance marketing agency focused on healthcare and recognized as a thought-leader in the industry. Our clients trust us to develop and build their brands while planning, creating, managing and optimizing campaigns to scale new customer acquisition, enhance relationships and retention, and maximize media efficiencies. To learn more or to speak with a marketing strategist, visit www.healthcaresuccess.com.
Healthcare marketing involves engaging and informing patients, providers and payers to showcase medical services, health systems, life sciences brands, and wellness programs in a deeply trust-driven industry.
The sector encompasses services like patient acquisition campaigns, hospital and provider branding, service-line promotion (e.g., cardiology, orthopedics), B2B outreach for medtech and pharma, clinical trial recruitment, patient education content, referral marketing, and compliance-sensitive advertising.
This component focuses on delivering interconnected campaigns to advertise specialities, drive appointments, increase local reputation, and support community health.
Medical Device & Pharma Marketing involve B2B and HCP-tailored tactics, FDA-compliant product communications, and omnichannel campaigns for releases.
This component is about the development of local SEO strategies, reputation management, scheduling optimization, and condition-specific content marketing.
This sub-sector encompasses performance marketing for health tech, supplements, virtual care, diagnostics, and preventative care products.
Clinical trial & patient recruitment revolves around developing outreach strategies that create trust and diversity between participants, making use of geo-targeting, inclusive messaging, and education assets.
The main challenge of working with Healthcare marketing is that the sector is heavily regulated. Agencies must be aware of HIPAA compliance and patient privacy, so marketing campaigns need to secure patient data and refrain from personalization without clear consent—especially when dealing with digital targeting.
In addition, there are also the FDA & FTC rules on claims. There is tightly controlled guidance regarding language around outcomes, treatments, and product efficacy, which demands legal review and substantiation.
Working with the healthcare marketing sector also involves the challenge of dealing with emotionally charged journeys. Patients are frequently looking for care amidst vulnerable times, demanding empathetic, accurate and bias-free messaging. In addition, there is also the issue of long decision timelines—referrals, second opinions, and insurance coverage checks often delay conversions, requiring sustained nurturing strategies.
Marketing agencies working with the healthcare industry must also deal with multi-audience targeting. Messaging needs to connect differently with patients, caregivers, physicians, and health administrators, and frequently in the same campaign strategy. The audience is also complexly mixed between B2B and B2C, medtech and pharma are often communicating to providers and institutions, who will then impact downstream patient adoption.
Another difficulty of providing marketing services for the healthcare sector is that there are digital literacy gaps. Older or lower-income consumers and patients often depend more on phone calls, printed materials, or in-person outreach. Not only that but there are also equity and representation pressures—inclusive visuals, multilingual materials, and culturally sensitive framing have been increasingly required.
One advantage of working with healthcare-focused marketing agencies is the regulatory-familiar copy and design. Professionals are equipped to develop both compelling and compliant messaging, dodging unapproved claims or HIPAA violations. They also have clinical and scientific fluency—specialized marketers are able to translate difficult medical premises into accessible, trustworthy patient education or provider-facing content. Finally, they have deep sector knowledge, so they will know how to differentiate and promote diverse departments (e.g. oncology, cardiology, behavioral health, or pediatrics).
Clients working with specialized agencies will also leverage industry-specific relationships and networks. These agencies provide access to KOLs, med-school faculty, and clinical experts that improve credibility in campaigns and B2B outreach. They also have hospital and provider system experience—specialized healthcare marketers are familiar with EMR integrations, physician reputation systems, and patient-scheduling flows that fasten execution.
Hiring healthcare specialized marketing agencies also provides the benefit of having patient-centered analytics. These agencies monitor health-specific KPIs such as appointment show rates, referral sources, call center conversions, and time-to-treatment.
In addition, they also have media channel expertise which allow them to decide the best platform for each type of patient—local TV and radio for seniors, YouTube for symptom education, programmatic for payers. Finally, specialized agencies are also able to deliver faster and safer launches. They have established regulatory processes and legal collaboration systems that lowers friction, review rounds, and go-live delays.