Top NYC PR Agencies
Note: While agencies are listed in order we recommend reviewing each of their strengths to find the best fit for your company.
PR Hub
About
PR Hub
PR Hub is a public relations agency that specializes in data-driven PR and SEO. Its approach to data storytelling sets it apart from the competition. They use data to gain insights into target audiences, track ROI, create data assets for media, and optimize efforts for better outcomes for B2B and B2C brands. They have helped their clients increase sales, scale stakeholder relations, and position brands and their executives as market thought leaders.
Services Offered
<div class="service-category">Advertising</div><div class="service-category">Content Marketing</div><a href="https://www.hubscore.io/agencies/top-market-research-agencies" class="service-category" target="_blank">Market Research</a><div class="service-category">Marketing Strategy</div><div class="service-category">Marketing Operations</div><div class="service-category">Public Relations</div><div class="service-category">SEO</div>
Subject Expertise
Highlighted Clients
• IHOP
• Prime Video
• Nickelodeon
• Unilever
The Consultancy PR
About
The Consultancy PR
Services Offered
Subject Expertise
Highlighted Clients
JMG Public Relations
About
JMG Public Relations
JMP Public Relations is a PR Firm for startups. Founded by the author of "You Need PR," the firm has a track record of helping small businesses achieve disproportionate reach, especially through broadcast media. They see themselves as an extension of your team and invested in your success. This is reflected in their services; while their core is public relations, they understand that success for small businesses comes down to how a holistic brand is perceived. To this end, they also provide consulting on improving your branding, website, and social media.
Services Offered
Subject Expertise
Highlighted Clients
• MadisonEstates
• slidebean
• New View Surgical
• Mayweather Fitness Holdings
Magrino Public Relations
About
Magrino Public Relations
Services Offered
Subject Expertise
Highlighted Clients
Benvenuti Public Relations
About
Benvenuti Public Relations
Benvenuti PR is a full-service public relations, marketing, and social media agency specializing in the hospitality and food and beverage industries. Founded in 1993, it has developed relationships with trade publications and local media in NYC. With a staff that speaks Italian, Portuguese, and Spanish, they have worked with brands to execute events across the world, with a major focus on Brazil. However, their core expertise is working with U.S. brands, specifically local ones based in NYC, that can benefit from their connections with local media.
Services Offered
<a href="https://www.hubscore.io/agencies/top-branding-agencies" class="service-category" target="_blank">Branding</a><div class="service-category">Public Relations</div><div class="service-category">Social Media</div>
Subject Expertise
<div class="sector-category">Food</div><div class="sector-category">Hospitality</div>
Highlighted Clients
• Bear Donut
• Blue Circle Foods
• Tokyo Restaurants Factory
• Urban Village Grill
Crenshaw Communications
About
Crenshaw Communications
Crenshaw Communications is a full-service New York Tech PR Agency that offers creative and public relations campaigns. They work with established brands and early-stage startups and support clients across various tech industries, including ad tech and mar tech, AI, eCommerce, Cybersecurity, and retail. While they are a tech PR firm, they work best with companies that can support traditional PR campaigns rather than those that require knowledge of a deep tech firm. In particular, they have had a lot of success amplifying brands that can easily tie into current news cycles and those whose founders have a niche of expertise and ability to showcase it on traditional media and podcasts.
Services Offered
<div class="service-category">Content Marketing</div><a href="https://www.hubscore.io/agencies/top-crisis-communications-agencies" class="service-category" target="_blank">Crisis Communications</a><div class="service-category">Public Relations</div><div class="service-category">Social Media</div><div class="service-category">Thought Leadership</div>
Subject Expertise
<div class="sector-category">AdTech & MarTech</div><div class="sector-category">Artificial Intelligence</div><div class="sector-category">Cybersecurity</div><div class="sector-category">eCommerce</div><div class="sector-category">Retail</div><div class="sector-category">SaaS</div>
Highlighted Clients
• LiveIntent
• Verizon Media
• LOTAME
• StoneTurn
AMP3 Public Relations
About
AMP3 Public Relations
AMP3 PR is a boutique PR firm based in NYC that specializes in fashion, beauty, and lifestyle PR campaigns. They have consistently been named one of the top firms in the country for their work in the fashion & beauty industry. Its clients benefit from three core specialties: traditional PR, social and influencer marketing campaigns, and experiential PR and events. Through these, AMP3 PR can harness the power of influencers, talent, content, and media to develop narratives for its clients.
Services Offered
<div class="service-category">Experiential Marketing</div><div class="service-category">Influencer Marketing</div><div class="service-category">Public Relations</div><div class="service-category">Social Media</div>
Subject Expertise
<div class="sector-category">Beauty</div><div class="sector-category">Fashion</div>
Highlighted Clients
• Wrangler
• Tencel
• Disney
• Derma-E
Mariposa Communications
About
Mariposa Communications
Services Offered
Subject Expertise
Highlighted Clients
5WPR
About
5WPR
5WPR is a full-service PR agency with offices in NYC and Miami. With over 300 PR professionals on staff, 5WPR can expertly serve a broad base of industries in B2C and B2B (Beauty and fashion, Consumer Brands, Lifestyle, Food and beverage, Tech, and Travel). 5WPR emphasizes the creation of unique PR plans for each client that are focused on raising their clients' brands, sales, and, ultimately, bottom-line results. 5W offers Integrated Marketing, Public Relations, Strategic Planning, Reputation Management, Celebrity and influencer Relationships, and Product Integration.
Services Offered
<div class="service-category">Public Relations</div><div class="service-category">Event Marketing</div><div class="service-category">Reputation Management</div><div class="service-category">Influencer Marketing</div>
Subject Expertise
Highlighted Clients
• Samsung SmartThings
• WeBull
• Integral Ad Science
• Axiom Space
Public relations (PR) firms use media attention to their advantage to benefit their clients’ products and/or people. The fundamental goal of a public relations firm is to have the names of its clients publicized in the media. “Earned” or “unpaid” media is similar to paid advertising in this regard.
The goal of public relations agencies is to enhance a company’s public image via the use of the media. Public relations firms often produce press releases and disseminate them to the media, as well as plan special events and do market research.
They may create speeches and proposals, as well as market research, networking, blogs, and social media promotion. They can discover good themes and deliver them to the media via their company expertise.
The good news is that they can deal with bad news, but the better information is that they can also find a way to minimize the harm.
Why is a PR agency important?
A public relations agency can do a lot for your brand and company. A good PR campaign works to build your brand image and reputation. Usually a PR campaign includes consistent media coverage, interviews and reputation management activities. These activities are done on a regular basis to support the brand image and tell the story of the company.
Good PR campaigns build credibility and provide brands with good coverage in the press. This helps in creating an organic buzz around the brand. Reading about a brand in the magazine or online medium through a media source creates interest for the customers and a natural top of mind for the brand.
Difference between a PR agency & Marketing agency
A PR agency plans and implements activities that help to build your brand through press coverage, interviews, articles and social media posts. These campaigns are aimed at building credibility and reputation through storytelling and articles. A PR campaign can be one time or implemented on a regular basis.
A marketing agency, on the other hand, takes care of multiple promotion avenues. They can arrange events, launch product or services, do advertising, digital activities and PR. A marketing agency usually works with a combination of promotional activities for your brand.
How does a PR agency work?
Commonly a PR agency will first review your brand and work out a strategy based on your needs. The first steps a PR agency will take are:
1) Review your brand’s needs
The PR agency team will first review and study your brand’s needs to identify the areas that need most work. Usually the PR team will work with your team to understand the story and history behind the brand, then come up with a communication plan to reach the target audience
2) Work on a strategy:
Once the needs of the brand are reviewed, the PR agency team will revert with a strategy and a plan to reach the target audience. This plan will include media coverage tactics, interviews with journalists, posts with influencers and other ways to convey your brand’s message to the audience
3) Execute & Monitor:
Once the plan is agreed upon, the PR agency will mobilize their sources and relationship networks to execute the activities. Once they are implemented, they will monitor for its success and modify the strategy if and when needed.