Top NYC PR Agencies

May 14, 2024
OVERVIEW

Discover the most reputable and top-performing PR agencies in New York City that are driving the narratives of major brands and businesses.

TABLE OF CONTENTS

NYC PR Agencies

Channel V Media

Channel V Media
Headquarters
New York, New York
Founding Date
2008
Company Size
10 - 25
About
Channel V Media

Channel V is an award-winning strategic communications and PR agency. Founded in 2008, Channel V focuses on working with established brands and venture-backed tech companies to help them elevate their standing within their market verticals. They take a narrative-first approach to keep their clients relevant throughout the year and help them generate consistent news.

Best For:
High Growth Startups and Fortune 500 Tech Companies looking for Public Relations
Key Clients
• IBM
• Oracle
• Innovid
• Everseen
• Embroker

5WPR

5WPR
Headquarters
New York, NY
Founding Date
2003
Company Size
250 - 999
About
5WPR

5WPR is a full-service public relations agency that works with established brands and emerging startups. Founded in 2003, 5WPR has grown to have over 300+ creatives that help brands across PR, social, digital marketing, events, and influencer marketing. 

Best For:
Key Clients
• SAP NS2
• Samsung SmartThings
• WeBull
• Integral Ad Science
• Axiom Space

RLM PR

RLM PR
Headquarters
New York
Founding Date
1991
Company Size
26 - 49
About
RLM PR

Best For:
Key Clients
• Annabis
• Hashtag Paid
• Tanooki Labs
• Wondery
• Game Co
• Flatiron Partners

Stuntman PR

Stuntman PR
Headquarters
New York, NY
Founding Date
2010
Company Size
2 - 9
About
Stuntman PR

Best For:
Key Clients
• Mealpal
• Whole Foods Market
• Evian
• Bareburger
• Oasis

Relevance International

Relevance International
Headquarters
New York, NY
Founding Date
2012
Company Size
10 - 25
About
Relevance International

Best For:
Key Clients
• Castle Beau Site
• Insignia
• Stillman Development
• Trimont Real Estate Advisors
• Dezer Development

Rubenstein Public Relations

Rubenstein Public Relations
Headquarters
New York, NY
Founding Date
1965
Company Size
26 - 49
About
Rubenstein Public Relations

Best For:
Key Clients
• Bseed
• Interos
• Untapt
• Dream Hotel Group
• Dr. Perricone

Relevant Public Relations

Relevant Public Relations
Headquarters
Staten Island, NY
Founding Date
2009
Company Size
2 - 9
About
Relevant Public Relations

Best For:
Key Clients
• Aurora Computer Technology
• HALDEY
• Weichert
• Mandarino Chiropratic
• AK Engineering

Herald PR

Herald PR
Headquarters
New York, NY
Founding Date
2016
Company Size
2 - 9
About
Herald PR

Best For:
Key Clients
• Seasons Kosher
• The Glimpse Group
• Duncan Levin

Zebra PR

Zebra PR
Headquarters
New York, NY
Founding Date
2007
Company Size
2 - 9
About
Zebra PR

Best For:
Key Clients
• Peatos
• Dani & Dannah
• Contempop

FischTank PR

FischTank PR
Headquarters
New York, NY
Founding Date
2013
Company Size
10 - 25
About
FischTank PR

Best For:
Key Clients
• Ecosmart
• Rebalance
• Copeace
• Elevation
• Veritas

Gotham PR

Gotham PR
Headquarters
New York, New York
Founding Date
2002
Company Size
2 - 9
About
Gotham PR

Best For:
Key Clients
• New World Design Builders
• Paris Forino
• Mosaic
• By Design TV
• BSCLY

MST Creative

MST Creative
Headquarters
New York, New York
Founding Date
2002
Company Size
2 - 9
About
MST Creative

Best For:
Key Clients
• Soogil
• Pasta Corner
• Seasoned Vegan
• Down & Out
• TLK

Exclusive PR Solutions

Exclusive PR Solutions
Headquarters
New York
Founding Date
2014
Company Size
10 - 25
About
Exclusive PR Solutions

Best For:
Key Clients
• Levitural
• Mosaic
• Noble Me
• NYSS
• Sticky Fingers

Dukas Linden Public Relations

Dukas Linden Public Relations
Headquarters
New York, NY
Founding Date
2002
Company Size
26 - 49
About
Dukas Linden Public Relations

Best For:
Key Clients

PR Hub

Specialized Service Agency (Public Relations Agency)
PR Hub
Headquarters
Miami, Florida
Founding Date
2022
Company Size
10 - 25
About
PR Hub

PR Hub is a public relations agency that specializes in data-driven PR and SEO. Their unique approach to data storytelling sets them apart from the competition using data to gain insights into target audiences, track ROI, create data assets for media, and optimize efforts for better outcomes for B2B and B2C brands. Through this, they help their clients increase sales, scale stakeholder relations, and position brands and their executives as market thought leaders.

Best For:
Data-Driven Startups and Brands looking to Scale their PR Efforts
Key Clients
• Zapier
• IHOP
• Prime Video
• Nickelodeon
• Unilever

Public relations (PR) firms use media attention to their advantage to benefit their clients’ products and/or people. The fundamental goal of a public relations firm is to have the names of its clients publicized in the media. “Earned” or “unpaid” media is similar to paid advertising in this regard.

The goal of public relations agencies is to enhance a company’s public image via the use of the media. Public relations firms often produce press releases and disseminate them to the media, as well as plan special events and do market research.

They may create speeches and proposals, as well as market research, networking, blogs, and social media promotion. They can discover good themes and deliver them to the media via their company expertise.

The good news is that they can deal with bad news, but the better information is that they can also find a way to minimize the harm.

Why is a PR agency important?

A public relations agency can do a lot for your brand and company. A good PR campaign works to build your brand image and reputation. Usually a PR campaign includes consistent media coverage, interviews and reputation management activities. These activities are done on a regular basis to support the brand image and tell the story of the company.

Good PR campaigns build credibility and provide brands with good coverage in the press. This helps in creating an organic buzz around the brand. Reading about a brand in the magazine or online medium through a media source creates interest for the customers and a natural top of mind for the brand.

Difference between a PR agency & Marketing agency

A PR agency plans and implements activities that help to build your brand through press coverage, interviews, articles and social media posts. These campaigns are aimed at building credibility and reputation through storytelling and articles. A PR campaign can be one time or implemented on a regular basis.

A marketing agency, on the other hand, takes care of multiple promotion avenues. They can arrange events, launch product or services, do advertising, digital activities and PR. A marketing agency usually works with a combination of promotional activities for your brand.

How does a PR agency work?

Commonly a PR agency will first review your brand and work out a strategy based on your needs. The first steps a PR agency will take are:

1) Review your brand’s needs

The PR agency team will first review and study your brand’s needs to identify the areas that need most work. Usually the PR team will work with your team to understand the story and history behind the brand, then come up with a communication plan to reach the target audience

2) Work on a strategy:

Once the needs of the brand are reviewed, the PR agency team will revert with a strategy and a plan to reach the target audience. This plan will include media coverage tactics, interviews with journalists, posts with influencers and other ways to convey your brand’s message to the audience

3) Execute & Monitor:

Once the plan is agreed upon, the PR agency will mobilize their sources and relationship networks to execute the activities. Once they are implemented, they will monitor for its success and modify the strategy if and when needed.

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