Public relations (PR) businesses exploit media attention to their advantage to benefit their customers' goods and people. This is a kind of “earned” or “unpaid” media, much like paid advertising. For a public relations agency, getting its clients’ names mentioned in the media is its primary purpose.

Public relations companies commonly write news releases and distribute them to the media, organize special events, and conduct market research.

They may write speeches and pitches, conduct market research, network, blog, and promote social media.

Public relations firms work to improve their customers’ public image by using the media. Using their knowledge of the companies, they can identify positive messages and convey them to the press. While they can easily handle terrible news, they can also figure out how to limit the damage.

What is a PR agency?

Public relations (PR) is the promotion of a product, brand, or service through media coverage, press campaigns, interviews, and storytelling. PR is done through relationship management, and a good PR agency usually has a network of journalists and media on its panel for engagement on various campaigns.

What is the difference between a PR agency & marketing agency?

A PR agency specializes in promoting brands and services through press coverage, interviews, and communication tactics on various platforms. A PR campaign is done through relationship management with the media and networks with channels or journalists. This type of campaign builds credibility and the brand in the eyes of customers.

A marketing agency uses various tactics, including, but not limited to, public relations, advertising, campaign launches, digital promotions, and video communications. Marketing agencies provide promotion services for brands, services, and products using a multi-platform approach and strategy. These agencies also work on collateral and build the brand through different strategies.

Benefits of a PR agency

There are many benefits when hiring a PR agency. Companies can hire a PR agency to build brands and credibility:

1) Builds credibility

A PR agency utilizes various coverage and communication strategies that help to build the brand’s credibility with the customers. Customers are more interested in reading about the company and its brands through third-party resources and media posts. This kind of coverage and promotion builds integrity for the brand and reaches a wider audience.

2) Helps in growth

A good PR campaign is a great way to grow your brand and increase your customer base. It helps tell the story of the organization, its history, and its inception in a more interesting way than advertising. Public relations, done right, will grow the brand organically and naturally, gaining a loyal customer base.

3) Budget-friendly

PR campaigns are generally cost-effective and quite friendly on the budget. Since public relations relies mostly on relationship management and networks, companies end up paying less than marketing through advertising in print or TV or using out-of-home billboards. A consistent PR campaign will help build the brand on a long-term basis.