Chicago is the largest city in the state of Illinois, and it’s home to many small, medium, and large businesses in various industries. The city of Chicago has much to offer, from world-class theater and sports teams to one of the best museums in the country. However, it’s not all about big-name entertainment in this city; local business owners and private citizens depend on Chicago’s top PR agencies every day to connect them with the right audience and clients. Since so many businesses have headquarters in the Windy City, they need PR agencies to help them get their message out to the public.
Having a great product or business isn’t enough to ensure its success – you also need to get it in front of the right audience at the right time and with the right presentation (or spin). When this is your goal, PR agencies are one of the best tools you can use to help attract more customers and improve your brand’s reputation. PR agencies are full of talented individuals who can help get your company in front of people by handling everything from social media management to event planning and writing press releases.
Public relations is third-party media coverage of your brand product or service, creating good communication with your target audience. A PR agency works to understand your brand’s messages and communicates those with customers through various tactics. These tactics include social media posts, interviews, videos, and press coverage. A good PR agency helps to build brands.
Having a good PR agency on board is like having a good friend in your life who helps you grow. Brands and companies can really benefit from a consistent PR strategy. PR agencies enable you to build your brand through credible media coverage, creating interest in the minds of customers.
With a PR agency on board, you can use different tactics to tell the story of your brand and its inception. Properly communicated messages from the brand help in creating brand recall and top of mind. Amongst the clutter of information available, a customer will always be interested in reading a good story on a traditional or online media platform.
To start working with a PR agency, you need first to understand how they work and what is their common strategy. Then you can take the following first steps:
You should review the choices of different agencies and select the ones that fit your industry and have worked with a similar brand portfolio. This way, you would have an experienced team and a good strategy. Always shortlist and send your brief to your top 3 choices of PR agencies.
Companies and brands can really benefit from having consistent PR coverage. Therefore, it always helps to negotiate a long-term deal with your PR agency. Capitalizing on their networks, your brand’s credibility can be built, and your customer base can grow. A long-term PR strategy helps in telling the brand’s story and creating a customer following.
Your job is not finished if you hire a PR team and then forget about it. A PR campaign is successful when you work with the PR agency to strategize and then implement the plan. Working together with the agency teams creates good communication throughout the project, eliminating the chances of misunderstandings and lack of cooperation.
Headquarters
Chicago, Illinois
Founded
2016
Company Size
17
Mekky Media Relations is a boutique public relations agency providing expert guidance in publicity and communications strategies based on trusted experience, innovative ideas and personalized attention. The company is founded and led by Michelle Mekky, a media and PR veteran with 25 years' experience both as a broadcast journalist and PR executive. She has led award-winning marketing and PR campaigns for some of the nation’s biggest brands and diverse businesses, from start-ups to global powerhouses. She has assembled a team of PR and communications pros who will formulate a specialized and tailored approach to bring exposure to your brand or product. Mekky Media's culture is based on drive and determination to achieve results for clients using creativity, authenticity and an extensive network of media and influencer contacts.
Headquarters
Chicago, IL
Founded
1989
Company Size
19
For more than two decades, Serafin & Associates, Inc., (Serafin) has delivered cutting-edge, full-service communications and public affairs strategies to clients seeking a trusted partner to navigate complex issues, build strong coalitions, manage reputations, and craft winning messages. With a seasoned team of communications professionals, Serafin brings a host of unique skillsets – honed in newsrooms, government administrations, digital hubs and C-suites – to best meet client needs and position them for success.Communications StrategiesIt's critical to know what to say, when to say it and to whom when developing a customized communications plan. Media RelationsAs former journalists, we know what reporters are looking for. We understand what makes a compelling story and how to respond, leveraging the media in any situation.Crisis CommunicationsWe prepare our clients to handle any situation that may arise by developing and implementing comprehensive communications strategies before they are needed. Government RelationsSerafin has built relationships of respect and trust with policy makers from both sides of the aisle on the local, state and federal levels. Possessing a keen understanding of complicated policy matters, we bring the necessary skills to advocate for legislative initiatives and regulatory issues spanning a wide range of issues. Coalition Building/Grassroots SupportWinning support for a client's goal requires forming coalitions, educating stakeholders and key audiences, mobilizing groups and identifying third-party messengers to generate media attention and influence decision makers. Digital StrategiesYou can’t rely on a website and email to ensure digital success. We know how to build communications and public affairs strategies through social media engagement, to activate supporters and get your message across.
Molise PR is a Chicago public relations firm helping businesses reach consumers in a digital world.
Headquarters
Chicago, Illinois
Founded
2011
Company Size
6
Located on the shores of Lake Michigan in downtown Chicago, 3rd Coast Public Relations is an award-winning agency with a track record of launching consumer products and reinvigorating mature brands through unique and effective programs. Formed in 2011, the agency has experience in both consumer and business-to-business marketing and media relations, while also creating dynamic programs for category leaders in food, beverage, nutrition, baby and kids products and housewares. The 3rd Coast PR team's success has been proven by the ability to start and sustain conversations and engagement in both traditional and social media for clients, creating meaningful interactions that can help transfer messages and attitudes.
Headquarters
Chicago, IL
Founded
2019
Company Size
4
Junipr Public Relations is a Goldman Sachs 10KSB Alumni that is a women-owned and led public relations agency located in the Chicago and Philadelphia areas. We bring decades of experience building brands on global and national levels through designing PR-led strategic communications programs that drive impactful bottom-line results.
Headquarters
Chicago, Illinois
Founded
1979
Company Size
24
KemperLesnik is a leading public relations, activation and event management agency serving Fortune 500 clients. Ranked by Crain's Chicago Business among Chicago's top PR agencies, KemperLesnik produces award-winning communications programs for B2B firms, global consumer products companies and leading sports brands in addition to constructing acclaimed sports marketing sponsorship platforms and activations. KemperLesnik manages national and international events, including the Maui Invitational, and numerous PGA TOUR affiliated events, for more than 30 years.
Based in Chicago, Caren Joan Public Relations, Inc. is a full-service, boutique PR and marketing agency specializing in the restaurant, travel and lifestyle industries.Founded by Caren Leonard in 2014, CJPR executes strategic, creative and traffic-driving PR campaigns. With a genuine passion for the hospitality industry, we work with clients that inspire us and we do it with unmatched energy and enthusiasm. Our tailored, one-on-one approach delivers high-quality results that ultimately drives business to your establishment. We have the same connections as those at a large agency, but offer an experience that only comes from working with a boutique. Connect with CJPR today so we can join your team!
Headquarters
Chicago, Illinois
Founded
2003
Company Size
15
Founded in 2003 by former Chicago and New York City senior-level communications executives, Paramount Public Relations offers big-agency expertise with a boutique, entrepreneurial mindset. We partner with companies whose vision, intensity and commitment to excellence matches our own and we only take on assignments where we know we can excel. Unlike larger firms, we aren’t just winning accounts and staffing them with bodies—we’re consultants who become part of your business. Paramount believes in an honest and open dialogue that thrives in an environment where creativity is expected and anything less is outright banned. With every campaign, we make it our goal to:solve your communications challenges build your brand identity create visibility for you in the competitive media marketplace Our programs aggressively and creatively push your position to key constituencies—consumers, employees, industry peers, analysts and, of course, national and local media—and they demonstrate a profound understanding of how to work with these audiences and gatekeepers. Above all, we work hard and we measure our performance by the results.
Specialized Service Agency (Public Relations)
CarusoPR is a public relations and marketing firm that combines strategy, creativity and technology to position your business to succeed with effective and often game-changing results. We are a dynamic group of experienced, professional communications specialists with an unrivaled ability to visualize, manage and implement innovative solutions and strategies. We deliver value through inspired, innovative programs that impact people across all channels of communications. CarusoPR are problem solvers and critical thinkers. We work seamlessly with your team to guide you through the creative process and execution of a customized strategic program.
Headquarters
Chicago, Illinois
Founded
1962
Company Size
39
Public Communications Inc. (PCI) is an award-winning, national, integrated communications firm headquartered in Chicago specializing in healthcare, conservation, nonprofit and culture and destination communications. We are a communications and marketing agency with a purpose – to make a positive difference for our clients, our community and the world. PCI is a founding partner of the Worldcom Public Relations Group.
Headquarters
United States
Founded
2013
Company Size
76
We are the most effective, innovative and optimized public relations, strategic communications and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives.
Specialized Service Agency (Public Relations)
Headquarters
Chicago, Illinois
Founded
2001
Company Size
3
You and your organization should have access to an exceptional Chicago public relations firm. A trusted agency and partner that believes its future is tied to yours.We’re about adding meaningful and measurable value to your organization through strategic and creative public relations, marketing communications, internal communications, interactive solutions and market research.We offer you the flexibility and “big-fish” experience of working with a seasoned consultant along with the resources of an established agency. Though based in Chicago, we’ve served clients from Sarasota to San Francisco. We offer:Smart strategyResults-oriented creativityRelentless executionPainstaking attention to your satisfactionWe are passionate, curious and relentlessly pursue results. Not just output. You can always expect us to bring a fresh perspective, and to increase your brand equity and bottom line.
Headquarters
Naples, FL
Founded
2005
Company Size
1
Founded in 2005, Bettie Bomb is a collective communications agency with offices in Chicago, Illinois and Naples, Florida, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.We are a female-owned, boutique agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small...that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.
Headquarters
Chicago, Illinois
Founded
2006
Company Size
71
Motion is a results-driven creative agency giving brands the power they need to accelerate growth. With creative, content, public relations and branding at our core, Motion is filled wall-to-wall with curious thinkers, problem solvers and strategic storytellers, partnering and building relationships with brands to create what makes them truly move.
Headquarters
Chicago, IL
Founded
2000
Company Size
18
Heron is an award-winning, premier lifestyle communications agency. Our highly interactive approach produces unprecedented results for our clients. At Heron, our team of dynamic, creative communication strategists and business storytellers go beyond producing glossy placements to develop strategic integrated marketing campaigns that produce results. Our keen attention to detail is why we’ve built a strong portfolio of long-term clients, media contacts, and promotional partners. They know we deliver on what we say. Every time. We believe in our reputation, which is why our clients trust us with theirs.AC/DBE Certified