Tech PR involves translating complex technologies into compelling narratives that build credibility, attract investors, and support growth through media relations, thought leadership, crisis management, and strategic storytelling tailored to fast-moving & innovation-driven markets.
Public Relations Agency
Headquarters
Miami, Florida
Founded
2022
Company Size
12
PR Hub is a public relations agency that specializes in data-driven PR and SEO. Its approach to data storytelling sets it apart from the competition. They use data to gain insights into target audiences, track ROI, create data assets for media, and optimize efforts for better outcomes for B2B and B2C brands. They have helped their clients increase sales, scale stakeholder relations, and position brands and their executives as market thought leaders.
Headquarters
Kingston-upon-Thames, Surrey
Founded
2011
Company Size
35
You’ve got bold ambitions for your tech brand. You want people to love your product as much as you do. You want them to buy it — but it’s not happening. Why not?They’re bored. They’re bored because tech PR is, well, boring. Jargon-filled press releases. Self-promotional content claiming to be ‘thought leadership’. Irrelevant influencer endorsements.At Wildfire, we partner with our clients to create meaningful campaigns that not only deliver, but are anything but boring. We call it Think.Bold — a strategic approach to PR where no-rules creativity meets data-driven insights. We’ve won the awards, so we know it works. More importantly, we’re proud to have helped clients shake up their industries, grow into market leaders and reach record results.Being boring isn’t your ambition. If you want to achieve real commercial impact, you need to Think.Bold.Ready? Wildfire is a certified B Corp
Specialized Sector Service Agency (B2B Tech PR))
Headquarters
San Francisco, CA
Founded
2003
Company Size
18
Sonos PR is a B2B Tech PR Agency based in San Francisco and London. They focus on helping companies increase their mindshare. Sonos's philosophy is that companies that “win” in a sector are the ones that people know best — and consequently trust most. Their success in this comes from having staff members who are immersed in deep tech and thus technical enough to understand and strategize for their clients from AI to telecom to manufacturing and electronics.
Specialized Sector Service Agency (Tech Public Relations)
Headquarters
Birmingham, West Midlands
Founded
2006
Company Size
7
Vitis PR is a UK public relations agency that specializes in Tech and B2B PR. Founded in 2006, the company's experience ranges from hardware and software start-ups to established players in the technology market. Its core expertise lies in public relations, SEO, and social media within the U.K., and it partners with international agencies to serve an overseas audience. They have a flexible engagement model enabling companies to engage with them for one-off projects like a press release distribution to ongoing retainer-based campaigns.
Specialized Sector Service Agency (Tech Public Relations)
Headquarters
San Francisco, California
Founded
2020
Company Size
22
Bateman is a tech PR agency in San Francisco. They are a strategic communications agency with a singular focus on tech, enabling them to develop deep expertise and familiarity with the go-to journalists in mainstream and trade media. They have consistently enabled well-funded startups and tech enterprises to gain prominent placement in top media like WSJ, Adweek, Entrepreneur, and CNBC. In all of these cases, they worked very closely with executive team members to promote them as thought leaders who could comment on trending media or survey results. For this reason, they are a best fit for companies that have a strong executive suite and a commitment to playing the long game on generating top-tier results.
Headquarters
London, London
Founded
1984
Company Size
78
Seriously proud winners of PRovoke's 2023 EMEA Technology Consultancy of the Year and PRmoment's Technology Agency of the Year 2020, 2021, 2022 & 2023.CCGroup is an international B2B technology PR, Industry Analyst Relations and marketing consultancy with deep, specialist knowledge across mobile and telecoms, fintech, enterprise technology, deep tech and cybersecurity.CCGroup offers world-class communications services across media, industry analysts, and digital channels. Our approach is channel agnostic and audience-centric, we focus on addressing your challenges, achieving your objectives and delivering transformative outcomes through integrated marketing.This is what technology businesses need today. Deep integration of PR, analyst relations and marketing best practice to help technology businesses connect, communicate and grow. CCGroup is headquartered in London with operations across North America. We are lead partners of the GlobalCom PR agency network. With 100 agencies across 70 countries, we can deliver support wherever you operate.
Specialized Sector Service Agency (B2B Tech PR Agency)
Headquarters
London
Founded
2006
Company Size
25
Babel is a Tech PR agency headquartered in London with a global presence across Europe, the U.S., and Asia Pacific. Its niche focus is on telecom, IoT, security, ad tech, retail, fintech, and cybersecurity. Their core differentiation lies in their strategists having a deep familiarity with their deep tech niches, thus being able to understand and bring strategic insights and execute global campaigns.
Specialized Sector Service Agency (Tech PR Agency)
Headquarters
New York
Founded
2009
Company Size
33
Crenshaw Communications is a full-service New York Tech PR Agency that offers creative and public relations campaigns. They work with established brands and early-stage startups and support clients across various tech industries, including ad tech and mar tech, AI, eCommerce, Cybersecurity, and retail. While they are a tech PR firm, they work best with companies that can support traditional PR campaigns rather than those that require knowledge of a deep tech firm. In particular, they have had a lot of success amplifying brands that can easily tie into current news cycles and those whose founders have a niche of expertise and ability to showcase it on traditional media and podcasts.
Specialized Service Agency (Public Relations Agency)
Headquarters
New York, NY
Founded
2003
Company Size
444
5WPR is a full-service PR agency with offices in NYC and Miami. With over 300 PR professionals on staff, 5WPR can expertly serve a broad base of industries in B2C and B2B (Beauty and fashion, Consumer Brands, Lifestyle, Food and beverage, Tech, and Travel). 5WPR emphasizes the creation of unique PR plans for each client that are focused on raising their clients' brands, sales, and, ultimately, bottom-line results. 5W offers Integrated Marketing, Public Relations, Strategic Planning, Reputation Management, Celebrity and influencer Relationships, and Product Integration.
Headquarters
San Jose, CA
Founded
1987
Company Size
387
Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.
Tech PR encompasses the management of reputation, product launches, thought leadership development, and investor relations tailored to the tech sector. The goal is to promote tech companies, products, and founders to consumers, media, and stakeholders. The key difference when compared to general PR services is the agencies’ ability to translate complex technology into compelling, understandable narratives for tech-savvy audiences.
Specialized agencies have deep technical understanding, specialized media relationships, product-focused communications, investor & developer audience targeting, and agility in fast-moving ecosystems. This allows them to reduce the gap between tech jargons and consumers' understanding, investors attention, and market relevance.
The first advantage of hiring PR services for a tech company is the development of brand and product trust as well as the establishment of industry credibility. Tech PR helps to create legitimacy for new technologies or tech startups. It does that by amplifying expert opinions through crafting media interviews, guest articles, and speaking opportunities.
Tech PR professionals are able to tailor communication in a way that is attractive to investors. They have expertise in telling a compelling business story that appeals to angel investors and venture capital funds. Not only that, but they provide support for funding rounds by creating media buzz and guaranteeing founder visibility. Finally, Tech PR materials are frequently featured in investor decks—press mentions, interviews, and awards are used to improve attractiveness.
Specialists in Tech PR excel in enhancing brand visibility. Agencies will work on increasing awareness in different outlets like broadcast channels, print publications, and digital media. The tech sector is a crowded market and Tech PR professionals make products stand out among others, which is particularly important for B2C and D2C companies that sell their products directly to end users.
PR firms measure success by tracking metrics such as media reach, share of voice, web traffic, and lead generation. PR tailored for the tech industry often makes use of data tools to link coverage metrics to KPIs like product signups, downloads, or newsletter conversions.
This service encompasses the creation of press releases specifically for funding rounds, acquisitions, strategic hires, and product launches. Tech PR specialists highlight their importance, stakeholders involved, and future impact. It also provides internal messaging and change management—which allows the clear explanation of changes, alignment of employees, and limits confusion or resistance.
Strategies utilized by tech PR professionals for building thought leadership include ghostwriting blogs, LinkedIn posts, and op-eds for founders and executives. It also encompasses data-driven industry insights—agencies share original research, surveys, and internal data analysis to to highlight trends and gain media coverage or speaking opportunities. They work to position clients as experts and authority in diverse tech sub-sectors like AI, fintech, or climate tech.
When working with tech PR agencies media relations is about building press lists, pitching to tech journalists, building relationships with tech bloggers and analysts, and securing interviews and features in both tech media and general channels. Specialists also focus on dealing with embargoed press outreach for products or new funding rounds. All of these include pitching narratives to outlets like TechCrunch, Wired, and The Verge.
Crisis management services for Tech PR services involve crafting responses to key crisis triggers such as data breaches, layoffs, platform outages, algorithm errors or regulatory issues. All of which are key warning points for technology firms. Specialists working with crisis management will also provide media training for the spokesperson, as well as developing the companies’ official statements. The challenge that Tech PR professionals overcome is turning complex technical information into clear and reassuring messaging.
Agencies working with Tech PR will also work on guaranteeing spots of tech-focuses podcasts, radio interviews and TV channels. Not only that, but they will train founders and C-suite for media appearances too. In this case, specialists will also guarantee that the technical messaging is translated into understandable information for non-specialist audiences.
Hiring Tech PR services also grant access to the promotion of the company’s participation in trade shows (like CES or Web Summit) as well as in panels or webinars. Tech companies also leverage from having coordinated press presence in product launches events and demo days.
Finally, tech companies can also expect having a mediator to reach tech bloggers and influencers when hiring Tech PR specialists. They will engage with niche tech influencers and content creators in platforms like YouTube, X(Twitter), and Tiktok. They will also provide sponsored content collaborations and run tech products seeding campaigns in order to create buzz, reviews, and user-generated content.
The first advantage of hiring a Tech PR agency over a general firm is their deep expertise in technical jargon, technology culture, and market trends. They are aware of how the product development cycles work and are able to cater communication strategies to each phase, from beta to launch. Finally, they have specific knowledge of tech subsectors like SaaS, Iot or Health Tech. All of this deep sector knowledge allows them to accurately employ strategies.
The stakeholder network provided by Tech PR agencies is something that clients can also leverage from. Having contacts in Tech Media like TechCrunch, Wired, and The Verge makes them well positioned to influence their client’s consumers. Their network also includes close relationships with accelerator, VC firms, and event organizers, which foster opportunities for funding announcement, expert quotes, and ecosystem partnerships.
Finally, hiring a specialized agency in Tech PR will provide the benefit of having tailored strategic advice. Specialists will guide clients on narrative positioning in competitive markets, either framing them based on tech features or in innovation. Lastly, they will also provide intel on tech policy and regulatory trends, supporting clients shaping messaging on critical issues like data privacy, AI usage, or cybersecurity.