Top Consumer PR Agencies

May 28, 2024
OVERVIEW

Consumer PR agencies assist brands in retaining their existing as well as attracting more customers to their offerings.

TABLE OF CONTENTS

Consumer PR Agencies

5WPR

5WPR
Headquarters
New York, NY
Founding Date
2003
Company Size
250 - 999
About
5WPR

5WPR is a full-service public relations agency that works with established brands and emerging startups. Founded in 2003, 5WPR has grown to have over 300+ creatives that help brands across PR, social, digital marketing, events, and influencer marketing. 

Best For:
Key Clients
• SAP NS2
• Samsung SmartThings
• WeBull
• Integral Ad Science
• Axiom Space

Magrino Public Relations

Magrino Public Relations
Headquarters
Founding Date
Company Size
About
Magrino Public Relations

Best For:
Key Clients

Avaans

Avaans
Headquarters
Los Angeles, CA
Founding Date
2008
Company Size
2 - 9
About
Avaans

Best For:
Key Clients

Prim Communications

Prim Communications
Headquarters
Denver, Colorado
Founding Date
2015
Company Size
10 - 25
About
Prim Communications

Best For:
Key Clients
• Acova
• Shake Shack
• Hotel Clio
• Marriott
• CycleBar

Konnect Agency

Konnect Agency
Headquarters
Los Angeles, CA
Founding Date
2009
Company Size
50 - 249
About
Konnect Agency

Best For:
Key Clients

Agent99

Agent99
Headquarters
Sydney, NSW
Founding Date
2007
Company Size
10 - 25
About
Agent99

Best For:
Key Clients

Weber Shandwick

Weber Shandwick
Headquarters
New York, NY
Founding Date
2001
Company Size
1,000 - 9,999
About
Weber Shandwick

Best For:
Key Clients
• Visit Sweden
• 5 Gum
• UNESCO
• Iberdrola
• TREsemmé

Red Banyan

Specialized Service Agency (Public Relations)
Red Banyan
Headquarters
Fort Lauderdale, FL
Founding Date
2010
Company Size
26 - 49
About
Red Banyan

Best For:
Key Clients
• Jewish Federations of North America
• Greenspan Public Adjusters
• Gunster Yoakley
• Ignite
• The LASIK Vision Institute

Crowe PR

Crowe PR
Headquarters
San Diego, California
Founding Date
2014
Company Size
26 - 49
About
Crowe PR

Best For:
Key Clients

Covet PR

Covet PR
Headquarters
San Diego, CA
Founding Date
2014
Company Size
2 - 9
About
Covet PR

Best For:
Key Clients

PR Agency One

PR Agency One
Headquarters
Manchester, Non-U.S.
Founding Date
2011
Company Size
10 - 25
About
PR Agency One

Best For:
Key Clients

Public Haus Agency

Public Haus Agency
Headquarters
Los Angeles, CA
Founding Date
2017
Company Size
2 - 9
About
Public Haus Agency

Best For:
Key Clients

Common Ground

Common Ground
Headquarters
Chesterfield, Missouri
Founding Date
2003
Company Size
10 - 25
About
Common Ground

Best For:
Key Clients

Communications Strategy Group

Communications Strategy Group
Headquarters
Denver, Colorado
Founding Date
2004
Company Size
26 - 49
About
Communications Strategy Group

Best For:
Key Clients
• Proximity
• D-Orbit
• Corepower
• Kasasa
• BOOM

Fishman PR

Fishman PR
Headquarters
Northbrook, Illinois
Founding Date
1991
Company Size
50 - 249
About
Fishman PR

Best For:
Key Clients

GlobalCom PR Network

GlobalCom PR Network
Headquarters
Garching bei München, Bayern
Founding Date
2006
Company Size
10 - 25
About
GlobalCom PR Network

Best For:
Key Clients

Crenshaw Communications

Crenshaw Communications
Headquarters
New York
Founding Date
2009
Company Size
26 - 49
About
Crenshaw Communications

Best For:
Key Clients

Brazen PR

Brazen PR
Headquarters
Manchester
Founding Date
2001
Company Size
50 - 249
About
Brazen PR

Best For:
Key Clients

MorganMyers

MorganMyers
Headquarters
Waukesha, WI
Founding Date
1983
Company Size
26 - 49
About
MorganMyers

Best For:
Key Clients

Is there any brand that can survive without having a healthy and thriving relationship with its stakeholders? Not in today’s world, they don’t. Today’s customers are more efficient, shrewd, and critical of the products and services of a brand that they prefer. They do the digging themselves rather than resort to anyone to unravel information about a particular business. Though this is good, it can also prove to be consequential for businesses if they do not ensure that a user-centric narrative is being put out there to warrant their stability. Of course, every business is not able to do this on its own. It’s a different paradigm, and experts are needed to assist brands in engaging with their audience. This whole process pertains to PR, and businesses need consumer PR agencies that specialize in building brand stories and narratives that address the consumers’ concerns in the best manner.

Now, if we go a little deeper into the role of consumer PR agencies, these agencies help your business sustain and enhance its reputation while growing its operational nexus to expanded markets. Consumer PR agencies determine how a business should engage with its intended audience or the general public. 

What is a consumer PR agency?

A consumer PR agency communicates the brand’s messages to the public. It develops the messaging and tools to reach the target audience. Companies use consumer public relations to build their brands' identities, communicate with their target audience, and build credibility.

Why are consumer PR agencies important?

Businesses are not successful if they lack a means of communication with the target audience. Consumer PR agencies are hired to deliver brand messages to customers through various tactics and techniques. Having the right messages to represent your brand’s identity is also very important, and consumer PR agencies help you develop that as well.

Consumer PR agencies are also important to build credibility for the brands. These agencies use tools like press coverage, articles, story publishing, and interviews to get the brand’s story to the target audience. Consumer PR agencies serve an important function and form a channel of good communication with the target audience.

How to get started with a consumer PR agency

There are a few steps you can take to get started with a consumer PR agency. These steps include reviewing the list given below:

1) Shortlist your agency:

Based on your brand’s industry, you can shortlist your top favorite consumer PR agencies from the comprehensive list given below. These should be selected based on their portfolio of brands and experience. Ideally, three agencies should be shortlisted, and then you can provide them a brief for further discussion.

2) Develop a brief:

Work with your internal team to figure out the scope of services before you hire an agency. This helps in establishing a clear understanding of the goals and results you are looking for. A good briefing document is the basis of a successful client and agency relationship. The brief should have your goals or required services, budget, and timeline.

3) Long-term Contract:

A short-term project can only achieve a few goals. Positive impact comes from long-term relationships and consistent programs to achieve the goals. When hiring a consumer PR agency, it can be helpful to have a long-term contract with favorable terms for both sides. This helps establish a good client-agency relationship and gets you a better deal for PR.

Related articles

Browse all services